Léo Desforges

-Data Analysis:Performed e-commerce and customer experience analyses to identify growth levers, friction points, and formulate actionable recommendations.

-Automation and Process Optimization:Automated performance reporting using SQL queries connected to Google Sheets with dynamic calculation and formatting logic, saving 3 to 4 hours of manual work per cycle and making the process more reliable and scalable.

- Designed a seller automated scoring model using SQL and Google Sheets, based on several operational indicators and business rules, to recommend the appropriate action each week, contributing to a 170% higher NPS and an approximate 4% decrease in incident rates.

-Power BI:Created dashboards to monitor category performance, track business and operational KPIs, and guide the decisions of marketplace teams in several countries.

Participated in the development of My Home Studio's digital presence: WordPress site optimization, search engine optimization (SEO) work, website performance monitoring, and paid campaigns (SEA) setup.

I contributed to the analysis of website and campaign performance to identify areas for improvement, particularly in traffic, online visibility, and conversion. This experience allowed me to develop an initial concrete approach to e-commerce, SEO, web analytics, and digital acquisition challenges.