Freelancer profile translated to English.

Description

Hello, my name is Léo, and I am both a graphic designer and a web designer. Passionate about the digital world, I make it a point of honor to bring to life visual creations that carry meaning. My goal is to design unique designs, both aesthetic and functional, that tell captivating stories and leave a lasting impression. By combining creativity and strategy, I am committed to creating tailor-made projects that meet my clients' needs while highlighting their identity.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Ressentir et Agir
Graphic Designer
HEALTH AND WELLNESS
February 2024 - February 2024 (1 month)
Vannes, France
Presentation:
As part of my collaboration with the psychology practice "Ressentir et Agir" (Feel and Act), I had the opportunity to shape a powerful and evocative visual identity. My work includes developing the graphic charter and creating communication materials, such as business cards.

Inspiration:
To build this visual universe, I was inspired by the Japanese art of Kintsugi. This practice, a symbol of resilience, consists of repairing broken objects with gold joints, thus highlighting imperfections rather than hiding them. I focused my creations around this metaphor, seeking to convey feelings of beauty, strength, and serenity through a palette of soothing and bright colors.

Ernest Hemingway said: “Life breaks everyone, and afterward, some are stronger at the broken places.”
Branding Graphic charter Logo design Business card
A3M Menuiserie
Communications Officer
CIVIL ENGINEERING
October 2021 - August 2022 (10 months)
Bordeaux, France
A3M is a carpentry company located in Montussan, near Bordeaux. I had the opportunity to redefine the company's graphic charter, improve its social media presence, and completely redesign its website.

Inspiration and Immersion
To carry out these tasks, it was essential to immerse myself in A3M's company culture. By discussing with my colleagues and showing curiosity, I was able to better understand the world of carpentry. I thus discerned that the company's artisanal know-how was the main asset on which to base its communication.

I opted for a color palette dominated by black and gold, symbolizing luxury and professionalism, while retaining red, which was part of the company's visual identity before my arrival.

Website Redesign
One of the main challenges was to create a true showcase of A3M's expertise. It was crucial that visitors, whether professionals or individuals, could quickly understand the services offered and the results they could expect by choosing A3M.

The site was designed to offer intuitive navigation. I integrated a practical drop-down menu that allows users to quickly find the information they are looking for. For each product offered, a detailed description of its use is provided, as well as the available material options and examples of previous work. This allows potential clients to visualize the services offered by A3M.

Conclusion
In summary, the A3M Menuiserie website goes beyond a simple online platform; it is an invitation to discover the company's offerings while inspiring confidence in clients from their very first visit.
Web writing Website creation brochure Graphic charter Visual identity

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Digital Communication Bachelor's Degree
Talis Bordeaux
2022
BTS Communication (Higher National Diploma in Communication)
Talis Bayonne
2021

Léo D.

Graphic Designer, Web Designer

About Léo

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