Freelancer profile translated to English.
Back to original languageAbout Léo
👋 Hesitating between anSEO Expertfor your traffic and aContent Creatorfor your image?
To convert today, it's no longer enough to please Google's robots. You also need to capture human attention with video.
I merge two often separate worlds:
- Technical Expertise (SEO): To position your site at #1.
- Virality (Video): To turn your visitors into fans.
💡 MY APPROACH: PRACTITIONER
I test everything on my own platforms (+90k followers, +8M views).
No theory, I apply what really works.
✅ 1. SEO EXPERTISE (Website) Objective: Qualified Traffic & Sustainable Positioning.
- Comprehensive SEO Audit:Technical, Semantic & Link Building.
- Content Strategy:Creation of semantic cocoons & pillar pages.
- SEO Optimized Writing:Content calibrated to search intent.
-Redesign:Securing traffic during migrations.
✅ 2. VIDEO STRATEGY (TikTok & YouTube) Objective: Awareness & Engagement.
- Launch:Definition of editorial line & identity.
- Scriptwriting (Ghostwriting):Scripts with strong "Hooks" for retention.
- Video SEO (VSEO):Optimization for YouTube & Google search.
- Production:Support for filming & dynamic editing.
✅ 3. ROI & DATA VISION
Former monetization manager, I don't chase "views" for views' sake, but conversions.
- Data Management:Google Analytics 4, Search Console & Business KPIs.
🛠️ MY TOOLS:
Semrush, Ahrefs, PageSpeed, GSC, GA4, CapCut, Adobe Premiere, Cuik.io, KeywordPlanner, UberSuggest...
🎯 WHY ME?
- Hybrid:I speak the language of developers and creators.
- Pedagogical:Team training & creation of practical guides.
- Committed:Daily posting (LinkedIn/TikTok). I know rigor.
Ready to dominate your market with text and image? Let's discuss your project now! 👇
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- YoutubeContent Creator & YouTube/TikTok "Strategist"TECHJanuary 2021 - Today (5 years and 5 months)Paris, France
📊 KEY FIGURES (Organic Impact)
Cumulative audience: +90,000 followers.Total visibility: +8 Million viewsPer Platform:- TikTok: 79k followers | +5M views | 470k "Likes".- YouTube: 11.5k followers | 3M views | +26,000 watch hours.🚀 SKILLS DEVELOPED (SEO & Video)- Editorial Strategy & Scriptwriting: Ability to transform technical subjects into viral and accessible content. Mastery of "Hooks" to maximize retention rate.- Video SEO & Discovery: Optimization of metadata (Titles, Tags, Descriptions) for ranking on YouTube Search and Google Videos.- Algorithm Mastery: Fine understanding of recommendation mechanisms (YouTube Browse Features vs. TikTok "For You" page).Production & Editing: Autonomous management of filming and dynamic editing adapted to current trends (Pacing, Sound Design, Subtitling).Community Management: Engaging an active community and moderation. - Editions LarivièreSEO ExpertPRESS AND MEDIASeptember 2023 - November 2025 (2 years and 2 months)Clichy, FranceManaged the SEO strategy and content production for one of the French leaders in the Hunting media sector.Mission focused on organic traffic growth through a hybrid approach: technical excellence and semantic domination.✍️ PILLAR 1: SEMANTIC STRATEGY & WRITING- Audit & Targeting:Definition of a roadmap of strategic keywords with high conversion potential.- Content Architecture (Semantic Cocoon):Design and writing of pillar pages and "Hub" articles to dominate key themes (Weapons, Security, Cynology, Legislation).- Editorial Production:Writing SEO-optimized articles that meet users' precise search intents.⚙️ PILLAR 2: TECHNICAL SEO & ON-SITE OPTIMIZATION- Internal Linking Structure:Implementation of a logical internal linking system to pass "SEO juice" to strategic pages.- Existing Content Optimization:Redesign of metadata, Hn tags, and semantic enrichment of older content to boost their visibility.- Monitoring & Analysis:Tracking rankings and adjusting the editorial plan based on detected opportunities.-SEO Brainstorming:Training writers on natural referencing best practices to ensure "SEO-friendly" quality from the start.-Editorial Management:Organizing brainstorming sessions to generate relevant, data-validated topic ideas.📧 COMPLEMENTARY ACQUISITION CHANNEL-Email Marketing (Brevo):Creation and management of newsletters to retain the audience acquired through SEO.
- Editions LarivièreProgrammatic ManagerPRESS AND MEDIASeptember 2022 - August 2023 (11 months)Clichy, FranceOperational management of monetization and statistical monitoring of websites. Experience that strengthens my mastery of analysis tools and my understanding of web revenue levers.📈 PILLAR 1: WEB ANALYTICS & REPORTING- Advanced mastery of Google Analytics (GA4):Precise tracking of traffic and user behavior.- Statistical Reporting:Production and distribution of regular reports for internal teams and external partners.- Data Visualization:Use and mastery of statistical dashboards specific to each advertising network.💰 PILLAR 2: MONETIZATION & AD OPS-Ad Inventory Management:Setup and monitoring via Google Ad Manager.- Revenue Optimization (Yield Management):Action on programmatic levers to maximize the profitability of various sites.🤝 PILLAR 3: COORDINATION & INTERNATIONAL- Project Monitoring:Active participation in follow-up meetings and coordination with teams.
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Education
- Master's in E-Business Strategies, Data & AIIIM Digital School2025👉 Programme 4ème année : Analytics for advanced Dev for Marketer : SQL Dashboard et Dataviz SEO Advanced Marketing automation Email marketing Facebook ads Google Ads Digital Ads et Programmatic E-Commerce et Retail Marketin Python initiation Big data Analytics IA et ML Business Model Programmatics Ads advanced Marketing Automation advanced Hackathon A4 Mission en entreprise 👉 Programme 5ème année : GRPD Eprivacy for marketers API et Automation Mobile Marketing Digital Media Strategy Ecommerce Platform : Prestashop, Woocommerce Amazon Business Blockchain ebusiness Motion Design Social Content Gestion de projet : Design Thinking IIMCO : Missions de conseils opérationnels Data Strategy Statistics et Scoring Sales et Business Dev Business Design Growth Hacking Advanced Modules électifs à la carte Hackathon A5 Mission en entreprise
- Bachelor in Digital Communication and E-BusinessIIM - Institute of Internet and Multimedia2023Modules étudiés : CONTENT MARKETING - Développement web axé Marketing : CMS Wordpress - Community Management - Personal branding CULTURE DIGITALE ET INNOVATION - Veille digitale et utilisation des réseaux sociaux (notamment Linkedin) - Culture digitale et éco-système DATA MARKETING - DATA : Collecte et mesure - Outils et logiciels de gestion (Excel) DIGITAL COMMUNICATION : - Digital ads basic - Vidéo marketing - Histoire des médias DIGITAL MARKETING : - Fondations du marketing - CRM - Search marketing : SEO SOFT-SKILLS : - Préparation TOEFL - Séminaire sur le travail et les relations humaines dans la coopération d'équipe
Certifications
- Design ThinkingDthinking Academy2021
- Emailing BREVOBREVO2023