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Leo Carro TolmieLC

Leo Carro Tolmie

Paid Media Specialist | Lead Generation

€110/day
La Coruña, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leo

I help you generate more leads and improve the profitability of your paid media campaigns. Especially in projects where campaigns are already active and the goal is to improve results in a short time.

I have managed over €5M in advertising investment in 13+ countries (Europe and LATAM), working with brands in the online education sector, where I have achieved sustained ROAS results between 3x and 5x and generated more than 250,000 leads.

I focus on helping companies scale their lead acquisition by optimizing campaigns, reducing CPL, and improving conversion throughout the funnel, always with a clear focus on business impact.

I work with platforms such as Google Ads, Meta Ads, and LinkedIn Ads, adapting the strategy according to the channel and the type of lead (B2C or B2B).

👉 How I can help you:

Campaign audit on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
Campaign optimization to reduce CPL and improve conversion
Campaign setup from scratch
Lead generation strategy
Campaign scaling

Flexible first collaboration, ideal for quickly validating the improvement potential of your campaigns.

We can start with an initial audit where I will provide you with a clear and actionable analysis with improvement opportunities and next steps.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • Galician

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Northius
    PAID MEDIA SPECIALIST
    EDUCATION AND E-LEARNING
    April 2024 - Today (2 years and 4 months)
    La Coruña, Spain
    • Management and optimization of campaigns on Google Ads, Meta, LinkedIn, TikTok, and Bing
    • Leadership of the advertising strategy for multiple brands (execution + strategy + coordination with external agency – Making Science)
    • Direct liaison with account managers from Google, Meta, LinkedIn, and TikTok for advanced optimization.
    • Definition of full-funnel strategies focused on lead generation
    • Decision-making based on profitability (ROAS, CPL, conversion) for optimization of channels, campaigns, and course portfolio
    • Participation in the creation of forecasts and monthly monitoring of business objectives
    • Coordination with design and CRO teams for improvement of creatives and landing pages
    • Strategic reporting to stakeholders and brand managers

    Impact:
    ✅Management of €2–3M annually in advertising investment
    ✅Active strategies in 13+ countries (Europe and LATAM)
    ✅Generation of +250,000 qualified leads
    ✅Increase of +22% in YoY revenue
    ✅Sustained average ROAS of 3x–5x
    TikTok Ads LinkedIn Ads Facebook Ads Manager Google Ads Google Analytics 4
  • Emerxente
    PAID MEDIA SPECIALIST
    February 2022 - April 2024 (2 years and 2 months)
    La Coruña, Spain
    • Planning and optimization of paid media campaigns for multiple clients
    • Direct client liaison: results reporting and strategy presentation
    • Collaboration with the social media team for defining social media strategies
    • Participation in the design and optimization of conversion-oriented web pages
    Meta Ads SEO Canva LinkedIn Ads WordPress Design
  • Manusports
    PAID MEDIA SPECIALIST
    E-COMMERCE
    August 2021 - February 2022 (6 months)
    La Coruña, Spain
    • Comprehensive management of campaigns focused on eCommerce
    • Optimization of sales and performance campaigns
    • Analysis of results and continuous improvement of profitability
    Meta Ads Google Analytics 4 Google Ads E-commerce Social Media Management

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Education

  • Master's Degree in Digital Marketing and Social Media
    UEMC
    2022
    Marketing/Marketing Management, General
  • Master's Degree in Tourism Management
    UVIGO International Tourism
    2021
    Máster en Dirección de Turismo

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