About Leo
English
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Spanish
Native or bilingual
Galician
Native or bilingual
Experience
- NorthiusPAID MEDIA SPECIALISTEDUCATION AND E-LEARNINGApril 2024 - Today (2 years and 4 months)La Coruña, Spain
- Management and optimization of campaigns on Google Ads, Meta, LinkedIn, TikTok, and Bing
- Leadership of the advertising strategy for multiple brands (execution + strategy + coordination with external agency – Making Science)
- Direct liaison with account managers from Google, Meta, LinkedIn, and TikTok for advanced optimization.
- Definition of full-funnel strategies focused on lead generation
- Decision-making based on profitability (ROAS, CPL, conversion) for optimization of channels, campaigns, and course portfolio
- Participation in the creation of forecasts and monthly monitoring of business objectives
- Coordination with design and CRO teams for improvement of creatives and landing pages
- Strategic reporting to stakeholders and brand managers
Impact:✅Management of €2–3M annually in advertising investment✅Active strategies in 13+ countries (Europe and LATAM)✅Generation of +250,000 qualified leads✅Increase of +22% in YoY revenue✅Sustained average ROAS of 3x–5x - EmerxentePAID MEDIA SPECIALISTFebruary 2022 - April 2024 (2 years and 2 months)La Coruña, Spain
- Planning and optimization of paid media campaigns for multiple clients
- Direct client liaison: results reporting and strategy presentation
- Collaboration with the social media team for defining social media strategies
- Participation in the design and optimization of conversion-oriented web pages
- ManusportsPAID MEDIA SPECIALISTE-COMMERCEAugust 2021 - February 2022 (6 months)La Coruña, Spain
- Comprehensive management of campaigns focused on eCommerce
- Optimization of sales and performance campaigns
- Analysis of results and continuous improvement of profitability
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Education
- Master's Degree in Digital Marketing and Social MediaUEMC2022Marketing/Marketing Management, General
- Master's Degree in Tourism ManagementUVIGO International Tourism2021Máster en Dirección de Turismo
Certifications
- Meta Certified Media Buying ProfessionalMeta2024
- Google Marketing Certified ExpertGoogle2025