Freelancer profile translated to English.
Back to original languageAbout Léo
Brand & Digital Strategy Consultant specializing in supporting fashion, lifestyle, and premium brands in structuring their brand, digital, and influence strategies.
I work with marketing, communication, and executive management to define clear positioning, design go-to-market strategies, manage 360° campaigns (brand, influence, content, partnerships), and transform image challenges into measurable business results.
My approach is strategic, pragmatic, and performance-oriented: analysis of challenges, structured recommendations, operational implementation, and KPI monitoring. I have experience in demanding and international environments, with responsibilities for significant budgets and multi-million euro revenues.
My added value lies in my ability to bridge strategic vision, creation, and execution. In addition to consulting, I have strong expertise in visual storytelling, directing and producing photo and video content to serve brand strategy and campaigns.
I intervene in particular on:
• Brand strategy definition & positioning
• Digital & go-to-market strategy
• Influence & partnership strategy
• 360° campaign management (brand, content, influence)
• Visual storytelling (photo & video direction)
• Coordination of creative teams, agencies, and partners
• Performance analysis, reporting, and optimization
I work both on consulting missions and operational support, adapting to the challenges, teams, and objectives of each client.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Daan Tech - Phyto Paris - Heureux les CurieuxBrand & Communication ProjectsCONSULTING AND AUDITSJanuary 2025 - January 2026 (1 year)Paris, FranceFreelance | Brand & Communication ProjectsConcept and execution of creative brand activations and cultural events connecting design, sport, and French craftsmanship.Projects focused on storytelling, brand awareness, and community engagement.
- LL BrandCEO FOUNDERJanuary 2025 - Today (1 year and 7 months)Paris, FranceCreation and development of LL Brand, a cap brand representing art, culture, sport, and music in Europe.Management of product, commercial, and marketing strategy (DTC + wholesale).Management of supplier relations, production, e-commerce, and communication.Retail & digital launch, event organization (pop-ups, collaborations, runs).
- DAAN TECHGLOBAL MARKETING COMMUNICATION DIRECTOR & BUSINESS DEVELOPERJanuary 2022 - January 2023 (1 year)Paris, FranceDesign and implementation of global marketing strategy. Management of an international team of 8 people and supervision of creative, press, digital, and media agencies. Brand repositioning, increased awareness, and new product launches, optimization of campaign ROI, and establishment of strategic partnerships. Management of the marketing and communication budget, preparation of reports and performance analyses.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MASTER BUSINESS DEVELOPMENTNovancia Business School Campus ESCP Europe2016MASTER BUSINESS DÉVELOPPEMENT
- LICENSE INTERNATIONAL BUSINESS MANAGEMENTHochschule Heilbronn2014LICENCE INTERNATIONAL BUSINESS MANAGEMENT