Léo B.

We offer professional digital communication services for sports industry players.

We are outdoor experts: cycling, motorsports, running, mountain sports.

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Our mission? We put the superpowers of social networks at the disposal of those who need them: organizers, sponsors, professional teams.

Our expertise? Community Management, social media advertising campaigns, on-site event coverage, and Copywriting.

Why? Because we are convinced that today, social networks offer the best return on investment for our clients.

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>COMMUNITY MANAGEMENT: From strategy creation to implementation, we offer outsourced Community Management solutions for organizers, sponsors, and professional teams.

>AD CAMPAIGNS: We create intelligent and targeted advertising campaigns on social networks.

>CONTENT PRODUCTION: Photos, videos, copywriting, infographics... we produce all the content you need to achieve your goals.

>EVENT COVERAGE: We are experts in live event coverage on social networks. From content creation to live Community Management, we master the challenges (marketing rights, media rights, crisis communication, logistics, etc.).

The Sports Association is the main student association of Sciences Po Paris.

Its missions are:

>Organization of sports classes: 100 weekly classes, from rugby to pilates.

>Organization of events: 20 events (competitions, activities, parties) with an annual budget of €650,000.

>Team management: 25 teams registered in university championships.

Within the "Strategy and Development" department, my responsibilities included analyzing development opportunities and, once approved, delivering these new events from A to Z.

Digital communication was key to the success of new events. Thus, for 5 years, I successfully used my digital expertise to develop new businesses, in France and abroad.

Professional Expertise:

>Community Management: creation of marketable communities.

>Digital Advertising: advertising campaigns on Google, Facebook, and Instagram platforms.

>Digital Content Production: photography, video production, copywriting.

Sectoral Expertise:

>Sport: mastery of industry challenges (marketing rights, media rights, PR)

>Event Management: mastery of specificities (timing, logistics, live management)

Results Achieved:

>Creation of the "The Mud Day" series: France, Spain, Switzerland, Israel.

>Development of the "L'Etape by Le Tour de France" series: Brazil, South Africa, South Korea.

>Consulting on the Dakar Rally: overhaul of the CRM and commercialization tools.