About Lenny
🚀 Senior Paid Social Consultant with 5+ years of experience managing multi-million euro advertising budgets across Luxury, Retail, Travel and Technology sectors.
📈 I help brands scale growth through data-driven Paid Social strategies across Meta, TikTok, Snapchat, Pinterest and LinkedIn.
🏆 Throughout my career, I have managed more than €15M in annual media spend and worked with leading international brands including LVMH Maisons (RIMOWA, LOEWE, Maison Francis Kurkdjian), Sisley, UEFA, Europcar, Edenred, Microsoft, Panasonic and Kellogg’s.
🎯 My expertise covers the entire customer journey, from Brand Awareness and Consideration to Lead Generation, App Installs, Customer Acquisition and Conversion Optimization.
💡 Areas of expertise:
• Paid Social Strategy
• Meta & TikTok Advertising
• Full-Funnel Media Planning
• Lead Generation & Customer Acquisition
• App Promotion Campaigns
• Brand Lift & Conversion Lift Studies
• Incrementality Testing
• Creative Strategy & Performance Optimization
• Analytics & Reporting (GA4, Google Looker Studio, Wizaly, Paragon)
🌍 Currently Team Lead Paid Social at Havas, I manage international campaigns with monthly budgets ranging from €1M to €2M while leading and mentoring Paid Media specialists.
📊 Whether you need strategic consulting, campaign management, performance scaling or advanced measurement expertise, I help turn media investments into measurable business growth.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Havas GroupTeam Lead Paid Social – LVMHDIGITAL AND ITJanuary 2026 - Today (5 months)Puteaux, France
- Lead Paid Social strategy across 4 LVMH Maisons, including 3 major international luxury brands.
- Manage €1M–€2M monthly media budgets across Meta, TikTok, Pinterest and Snapchat.
- Design and execute full-funnel campaigns (Awareness, Consideration and Conversion) across multiple international markets.
- Drive customer acquisition, brand growth and revenue performance while maintaining strong ROAS targets at scale.
- Develop advanced measurement frameworks including Incrementality Tests, Brand Lift Studies and Conversion Lift Studies to evaluate media effectiveness and optimize investment decisions.
- Partner directly with senior stakeholders to align media strategy with business objectives and growth ambitions.
- Lead and mentor teams of Paid Social specialists, ensuring operational excellence, quality control and performance accountability.
- Collaborate closely with platform partners (Meta, TikTok, Pinterest and Snapchat) to leverage beta products, innovative solutions and emerging opportunities.
- Identify strategic growth opportunities through testing, audience expansion, creative optimization and performance analysis.
- Deliver large-scale international campaigns with a strong focus on efficiency, scalability and measurable business impact.
Key Achievements- Managed over €12M+ annual media spend across international luxury brands.
- Led multi-market campaigns across Europe, North America and APAC.
- Delivered performance and branding initiatives through advanced measurement methodologies and data-driven optimization frameworks.
- ArtefactSenior Paid Social Specialist | Sisley, Europcar, EdenredSOCIAL NETWORKSSeptember 2023 - December 2025 (2 years and 3 months)Paris, France
- Managed more than €10M in advertising spend across Meta, TikTok, Snapchat, Pinterest, X (Twitter) and LinkedIn for international brands including Sisley, Europcar and Edenred.
- Developed and executed full-funnel Paid Social strategies covering Brand Awareness, Consideration, Lead Generation, App Promotion and Conversion objectives.
- Led acquisition initiatives for Europcar, driving qualified lead generation campaigns, app installs and in-app conversions across multiple European markets.
- Delivered up to 68% uplift in ROAS for luxury and retail clients through audience expansion, creative testing and data-driven optimization.
- Designed and implemented advanced measurement frameworks including Brand Lift Studies, Conversion Lift Studies and Incrementality Testing to evaluate campaign effectiveness and optimize media investments.
- Managed large-scale international campaigns while ensuring strong performance, operational excellence and business impact.
- Contributed to new business pitches and RFP responses through strategic media recommendations, forecasting and growth projections.
- Presented performance insights and strategic recommendations to senior stakeholders, helping strengthen client retention and account growth.
- Partnered closely with global brands to align media strategies with business objectives, brand positioning and premium storytelling.
- Collaborated with Meta, TikTok, Snapchat, Pinterest and LinkedIn teams to identify innovation opportunities and leverage emerging advertising solutions.
- Mentored junior consultants, ensuring best practices, quality control and continuous development across teams.
- Publicis GroupeTrader Paid Social | UEFASOCIAL NETWORKSJune 2022 - September 2023 (1 year and 3 months)Paris, France
- Managed Paid Social campaigns exclusively for UEFA across Meta, Snapchat, X (Twitter) and TikTok, supporting objectives including app installs, awareness, completed registrations and lead generation.
- Led campaign planning, activation, optimization and reporting, ensuring alignment with UEFA’s marketing goals and performance KPIs.
- Developed audience targeting and acquisition strategies to drive user growth and maximize campaign effectiveness across different funnel stages.
- Collaborated with creative, analytics and platform teams to deliver impactful campaigns and consistent brand messaging.
- Managed media budgets and campaign pacing while maintaining efficient delivery and performance.
- Produced performance reports and actionable insights to support ongoing optimization and strategic decision-making.
- Presented campaign results and recommendations to stakeholders through regular performance reviews and data-driven analysis.
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Education
- Master Digital MarketingAscencia Business School Paris la Défense2021Master Digital Marketing
- Bachelor Business Management ISSEde Collège de Paris)2019Bachelor Business Management ISSE