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Lenja GeskeLG

Lenja Geske

TikTok Shop & Creator Marketing Specialist

€490/day
Köln, DE
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lenja

TikTok Shop is currently developing into one of the most exciting e-commerce platforms with great growth potential. I support companies in leveraging this development early on and tapping into new revenue streams.

I specialize in social media marketing with a particular focus on TikTok and TikTok Shop as a high-growth sales platform.
Through my practical experience, I help brands use TikTok not only as a content platform but specifically as a sales channel. Since the launch of TikTok Shop in Germany, I have been supporting companies in entering and successfully building this new market.

I develop customized strategies tailored to the specific company and target audience. From selecting suitable creators and setting up affiliate structures to operational implementation within TikTok Shop.
My focus is on combining marketing and sales to create sustainable growth opportunities through social commerce.

By working with international teams and various brands, I bring a good understanding of platform-based sales strategies as well as the German market.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Somerce®
    Manager Affiliate Program
    FILM AND AV
    February 2026 - Today (4 months)
    At Somerce, I support marketing for the German market with a focus on TikTok Shop.
    My responsibilities include conducting training sessions on TikTok and TikTok Shop, operational support for brands, and researching and selecting suitable creators for collaborations.
    Additionally, I work directly within TikTok Shop, manage product entries, and assist with the implementation of campaigns and processes in daily business.
    I collaborate closely with international teams, contributing to positioning and developing brands in the German market.
    TikTok Shop Management TikTok Shop Consulting & Strategy Creator & Influencer Marketing
  • NovaLen
    Freelancer Media and Marketing
    FILM AND AV
    June 2024 - Today (2 years)
    As a freelancer, I support companies, agencies, and personalities from the creative and entertainment industry with their external presence.
    Social Media Management: Planning, content creation, community management, and performance analysis.
    Online Marketing & Advertising: Development and implementation of campaigns across various platforms.
    Project & Talent Management: Organization, communication, and coordination for productions and events.
    Strategy Consulting: Building brand presence, storytelling, and digital positioning.
    My goal is not only to make creative projects visible but also to position them strategically and sustainably for success.
    Marketing and Communication Planning Digital Marketing Social Media Concept Development Marketing
  • Castfinder All-in-One Casting
    Caster
    FILM AND AV
    September 2023 - Today (2 years and 9 months)
    Dublin, Ireland
    As a caster at Castfinder, I am responsible for casting a variety of projects, from film and television productions to streaming formats and advertising campaigns. I search for suitable talent, conduct casting processes, and coordinate all organizational aspects related to role assignments. In addition to direct talent placement, I manage communication between production companies, directors, and actors to ensure smooth operations and successful casting.
    Casting Social Media Marketing Marketing and Communication Planning Coaching Social Media

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Education

  • Media Merchant for Audiovisual Media
    MIB Akademie
    2025
    Kauffrau für audiovisuelle Medien
  • Abitur (German university entrance qualification)
    Leibniz Gymnasium Dormagen
    2021
    Abitur

Skill set

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