Freelancer profile translated to English.

Description

I don't just develop products – I make them grow. With my experience at leading players like About You and Exporo, I combine deep product management with a data-driven online marketing perspective.

Most recently, at Impressionen, I demonstrated how to achieve measurable success through strategic channel orchestration and budget responsibility. My focus is on understanding the customer journey holistically: from the first click to a seamless product experience.

What I bring to you:

Strategic Product Management: From requirements analysis (stakeholder management) to release.

Conversion Optimization (CRO): Hypothesis-driven increase of your performance KPIs.

Interface Expertise: I speak the language of IT, Marketing, and Business.

I love complex challenges and am eager to translate user needs into profitable features. Let's take your product to the next level together!

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Freiberuflerin
FREELANCE E-COMMERCE & ONLINE MARKETING
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Hamburg, Germany
• • Development and ongoing improvement of my own digital project (concept, traffic strategy, monetization)
• • Consulting and project management in online marketing and marketplace management
Budget Management Customer Journey UI/UX Design
Impressionen Versand GmbH
CRM & CAMPAIGN MANAGER
October 2022 - March 2024 (1 year and 5 months)
• • Responsibility for CRM-supported campaign planning, segmentation, and target audience approach
• • Conception, management, and optimization of customer journeys, including automated campaigns
• • Analysis of campaign data for deriving recommendations and optimizations (reporting, KPIs)
• • Interface between content, design, and IT for the implementation of multichannel campaigns
Dataport AöR
PRODUCT MANAGER ONLINE SERVICES
August 2020 - September 2022 (2 years and 1 month)
• • Support of IT projects during the implementation phase until project completion
• • Requirements management in project initialization
• • Responsible for communication, coordination, and planning with external service providers and internal departments
• • Interface management, project steering, and controlling with the involvement of all relevant stakeholders