Freelancer profile translated to English.
Back to original languageAbout Léna
**Editorial Content Manager**, I write and optimize your web content to attract more visitors and convert them into customers. ✍️
Blog posts, sales pages, newsletters, social media posts… I handle it all, with a dual SEO and GEO expertise (referencing optimized for generative AI).
As a child, I dreamed of writing for the movies. 🎥
Today, I no longer write screenplays, but the principle remains the same: **tell a story to capture attention**. Except now, the story is yours.
Well-crafted content makes the difference between a visitor who leaves and a customer who stays.
But writing it takes time you don't have, and it's not your job.
Yours is your expertise. Mine is to make it visible.
That's why I don't just string sentences together: I build **a real content strategy**, designed for your audience and for search engines.
Specifically, I handle:
- Your editorial line and publication calendar
- SEO optimization of your content
- GEO, to ensure your business is also cited by generative AI
- Writing content that reflects you, clear and engaging
What this brings you:
- 📈 More qualified visitors
- 💰 More conversions, more revenue
- 🧘♀️ Peace of mind to focus on your business
In numbers:
- 🤝 +20 clients supported, 500+ content pieces written
- 🎓 Expertise shared in training, as an lecturer in editorial strategy
- 🌱 Active monitoring of SEO, GEO, and generative AI
Content that reflects you and works for you, even when you're away.
💬 Let's talk about your project.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Rouen (up to 10km)
Experience
- YNOVLecturer in SEO Web Writing at Ynov School RouenEDUCATION AND E-LEARNINGJanuary 2026 - Today (7 months)Rouen, FranceTeaching SEO-optimized web writing and editorial strategyfor students.I support students on very concrete issues related to written content in all its forms: web pages, blog articles, social media content, newsletters… with an approach combining storytelling, content strategy, and understanding of digital logic.
- LaVieBlog post writing + category pagesENVIRONMENTALMay 2025 - Today (1 year and 3 months)For LaVie, a brand committed to water filtration, I write SEO-optimized blog posts and rewrite the site's category pages. Objective: improve natural referencing, highlight UV-A technology, and encourage users to take action. A clear, educational, and conversion-oriented content strategy, serving an e-commerce with a positive impact.
- TopoVideoSEO work on various platformsFILM AND AVDecember 2024 - Today (1 year and 8 months)For TopoVideo, an expert agency in motion design, I write a wide range of content: newsletters, LinkedIn posts, Google Posts, YouTube descriptions, Instagram publications, and case studies. Objective: showcase their expertise, strengthen their online visibility, and generate qualified leads through a clear, coherent, and conversion-oriented editorial strategy.
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Education
- Master in Digital HumanitiesUniversity of Rouen Normandy2019Mémoire soutenu: "La persistance du format pellicule dans le cinéma, dans un monde dominé par le numérique", en lien avec le stage chez Hevadis Films Cette formation a pour but d'étudier les Lettres et Sciences Humaines qui sont aujourd’hui bouleversés par les innovations techniques liées aux progrès de l’informatique et à la diffusion rapide des nouveaux outils de communication. Les métiers subissent des mutations passionnantes, mais qui nécessitent des savoirs et des compétences particuliers. Cela necessite de comprendre et d'accompagner les transformations rapides des Humanités et de découvrir de nouvelles opportunités de recherche.
- Becoming a Web Writer, Web Management / Multimedia and WebmasterInès Sivignon2021Devenir Rédacteur Web, Gestion du Web / multimédia et webmaster