Léna Toscer

Production of a studio photo shoot for Decathlon (nutrition range), from concept to final delivery.

Full project management alongside photographer Thomas Pigeon: defining needs, structuring the proposal, negotiating exploitation rights (worldwide, multi-platform), organizing production, and client follow-up.

Management of budget constraints and scope optimization (team, equipment, rights) to find a balance between creative requirements and client constraints, with a view to long-term collaboration with the Decathlon group.

Creative agency supporting strategic missions through brand image development, art direction, and implementation.

Consulting and representation of brands and creative profiles in the fashion, luxury, and culture sectors.

Strategic positioning, partnership development, and agreement negotiation.

- Establishing and negotiating strategic partnerships within fashion and luxury ecosystems

- Supporting founders, art directors, and talents in terms of brand positioning and long-term value

- Acting as a strategic intermediary between brands, talents, and players in the creative sector