About Léna
French
Native or bilingual
English
Conversational
Experience
- @renate.fleursCreator of Renate, #upcycling of faded flowersFebruary 2022 - Today (4 years and 4 months)Flowering and decorating by giving a #secondlife https://www.instagram.com/renate.fleurs/?hl=fr
- Freelance, self-employedImage & Brand Content, Communication & Social Media for committed small businessesCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)As a Project Manager for "Image and Social Media", I work to give aesthetic and editorial value to brands while integrating their strategic challenges. My primary goal is to create cohesion between a company's brand platform and the digital content to be produced. SERVICES: _Brand Content: creation of Social Media and digital content _Writing _Graphic Design _Art Direction _Brand image and brandingClients: Brumette Swim, Le Lissier Paris, Botzaris Paris
- BURTON of LondonCommunication ManagerMarch 2020 - September 2021 (1 year and 6 months)Develop brand awareness through the implementation of social campaigns and press relations:
- Community Management and Social Media Management: strategy, creation and animation
- Writing of weekly editorial newsletters
- Press Relations: relations with the agency and management of special requests, writing of the press kit, management of press collection stocks
- Analyses, benchmarks and reporting Ensure the production of brand content:
- Brand content and creation of digital content: animation of social media editorial line and maintenance of brand image on all communication supports
- Organization and coordination of e-commerce shoots (prototypes, shipments, photo studio management, time tracking), selection and validation of product shots and visuals according to specifications and post-production monitoring
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Education
- Master in Fashion and Luxury Management, Fashion / clothing designEcole Conte2019Master Management de la Mode et du Luxe, Mode / conception de vêtements
- Bachelor of Arts in Social Sciences and Humanities, Information and CommunicationUniversité Michel de Montaigne (Bordeaux 3)2016Licence Sciences Humaines et Sociales, Information et Communication