About Lena
I help brands and media outlets tell their story, reach the right audience, and make an impact. I combine content strategy, editorial management, and communications consulting with hands-on experience.
Based in France, but working internationally, I turn research and trends into actionable insights, produce high-quality content, and make sure every project runs smoothly. Think of me as your strategic editor and communications partner.
English
Native or bilingual
German
Native or bilingual
French
Conversational
Remote only
Primarily works remotely
Experience
- Funke MediengruppeEditor Audience DevelopmentPRESS AND MEDIAJanuary 2025 - December 2025 (11 months)Spearheaded digital transformation initiatives within editorial teams to enhance digital content delivery and audience engagementManaged key performance indicators (KPIs) to track and improve editorial outcomes and team performanceProvided coaching to editorial staff on best practices, fostering a culture of continuous improvement and professional developmentOptimized editorial processes to streamline workflow, increase efficiency, and maintain high-quality content standardsDesigned and led workshops aimed at skill enhancement and knowledge sharing among editorial team members
- Der SpiegelNews Editor (part-time)PRESS AND MEDIAJuly 2024 - December 2025 (1 year and 5 months)Crafted compelling breaking news stories for digital publication, ensuring timely and accurate reportingManaged live coverage scenarios, coordinating real-time updates to keep the audience informedDemonstrated strong editorial judgment in selecting and prioritizing news content for immediate release
- HEYSTContent Marketing Manager & Editorial Team LeadPRESS AND MEDIAJune 2020 - December 2024 (4 years and 6 months)Led a team of 8 editors, ensuring high-quality content production and adherence to deadlinesCreated and managed cross-media B2B campaigns, coordinating efforts across various platforms to maximize reach and impactOversaw project timelines and workflow, implementing efficient processes to streamline editorial operationsFostered a collaborative environment, encouraging team input to enhance project outcomes and editorial standardsLiaised with other department leads to align editorial strategies with broader company objective
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Education
- PhD in Media and Communication ScienceUniversité Côte d’AzurThesis: Journalism under influence: Changing roles in the era of social media
- Master of Arts in Digital JournalismHamburg Media School2025Master's dissertation: Digital identities in local journalism