About Lena
French
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- BNP-ParibasStorytellerBANKING AND INSURANCEMarch 2025 - November 2025 (9 months)Bruxelles, BelgiumStoryteller and freelance marketing consultant position within the Marketing and Communication department. Execution of acquisition and awareness campaign briefs for the bank's young segment. Writing and marketing strategy advice. Campaign pages, product pages, blog posts, emails, newsletters, app banners..
- FreelanceCopywriter - Digital MarketingPUBLIC SECTORSeptember 2022 - Today (3 years and 9 months)Bruxelles, BelgiumI am a freelance in web marketing and copywriting: I write the strategic and sales texts for companies or freelancers who are committed to growing their projects without betraying their values. I handle website pages, email sequences, sales pages, or capture pages. I work in all areas related to impact.
- Lena Rédaction (freelance)GhostwriterJanuary 2023 - Today (3 years and 5 months)Bruxelles, BelgiumFreelance ghostwriter. LinkedIn content strategy and personal branding for various clients: SMEs, freelancers... Writing posts, profile optimization, advice, KPI monitoring, and implementation of visibility or acquisition strategies.
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Education
- CopywritingLes Mots pour Vendre2023
- Web WritingOnline2022Formation en rédaction web : rédaction d'articles de blog, de livre blanc, de pages à propos, bases du SEO,...