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Lena OudjaoudLO

Lena Oudjaoud

Art Direction & Product Strategy

€550/day
Nantes, FR
8-15 years
Product Development
Collection Manager
Photo Styling
Product Strategy
Art Direction

Average response time: 1 hour

Freelancer profile translated to English.
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About Lena

I support brands in the creation and development of collections and brand universes, from the initial idea to market launch. Through a creative, strategic, and image-oriented approach, I help projects build a strong, coherent, and differentiating identity in the fashion, home decor, and lifestyle sectors.

Specializing in art direction, visual identity, and collection storytelling, I design mood boards, creative universes, and photoshoot directions in line with each brand's DNA. My aesthetic eye, sensitivity to trends, and attention to detail also allow me to contribute to photo styling to enhance products and strengthen brand image.

I also work on collection and product development: line conception, material and supplier selection, product monitoring, merchandising, and coordination of different collection stages. Finally, I support brands in their positioning, launch strategy, and commercial and wholesale development to create coherent, desirable, and sustainable projects.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Nantes (up to 50km)

Experience

  • Direction Artistique & Stratégie Produit
    Freelance
    FASHION AND COSMETICS
    January 2022 - Today (4 years and 5 months)
    Nantes, France
    Artistic direction & brand image: Visual identity, collection storytelling, moodboards & creative universe, photoshoot direction. Collection & product development: Collection design, material/supplier selection, product monitoring, merchandising. Strategy & commercial support: Brand positioning, launch strategy, distribution/wholesale assistance. Direction of an eco-responsible premium children's ready-to-wear brand: strategic and operational management, creation and development of the product offering.
    Art Direction Product Strategy Photo Styling Wholesale Collection Creation
  • YLO SHOWROOM,
    Sales Agent (Director)
    FASHION AND COSMETICS
    January 2023 - January 2025 (2 years)
    Nantes, France
    Distribution and promotion of men's, women's, and children's accessory and ready-to-wear brands in Western France (16 departments).
    Wholesale Commercial Strategy
  • SECONDE ÉDITION,
    Founder and Manager
    FASHION AND COSMETICS
    January 2022 - January 2025 (3 years)
    Nantes, France
    Concept store (second-hand selection of ethical brands for women) Customer reception, advice, sales, collection purchasing, stock management, management of two employees. Organization of personal shopping sessions and image consulting.
Check out Lena's experience

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Education

  • Master International Luxury Brand Management
    Rennes School of Business
    2011
    MasterInternationalLuxuryBrandManagement
  • Economics and Management
    IAE Nantes
    2007
    ÉconomieetManagement

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