About Léna
French
Native or bilingual
English
Native or bilingual
Experience
- Closeon AcademyCommunity Manager Instagram and FacebookE-COMMERCEApril 2026 - Today (4 months)Freelance Community Manager for David, closing expert and creator of CloseOn Academy. I support the development of his presence on Instagram with a clear positioning: to convey a realistic, human, and no-nonsense vision of closing.My role is to structure and deploy a content strategy that combines impact, pedagogy, and conversion, while remaining true to his image: authentic, direct, and results-oriented.MY MISSIONS🎉 Definition and management of the editorial strategy🎉 Content creation (reels, carousels, stories)🎉 Writing scripts focused on storytelling and conversion🎉 Development of a differentiating positioning🎉 Optimization of hooks and narrative structures🎉 Highlighting the journey🎉 Creation of lifestyle content to strengthen identification•🎉 Integration of strategic CTAs to generate qualified leadsOBJECTIVES💌 Create a strong connection with an audience seeking freedom💌 Democratize closing with an accessible and concrete approach💌 Generate qualified prospects via social media💌 Build a credible and differentiating brand imageMY APPROACH:I adopt a strategic and human approach, combining storytelling, audience psychology, and content marketing.The goal is to create content that captures attention, generates identification, and encourages action, while remaining aligned with honest and sustainable communication.
- Ik ConsultingCommunity Manager InstagramE-COMMERCEApril 2026 - Today (4 months)Freelance Community Manager for Imane, DM setting coach. I support the development and structuring of her presence on Instagram, with a clear objective: to combine audience growth and conversion.MY MISSIONS:🌷 Definition and management of the editorial strategy🌷 Content creation (reels, carousels, stories)🌷 Writing scripts with high retention and conversion🌷 Development of storytelling to strengthen connection with the audience🌷 Optimization of hooks and narrative structures🌷 Implementation of strategic CTAs to generate conversations via DMMY OBJECTIVES🌱 Build a trusting relationship with the audience🌱 Develop an engaged community🌱 Generate qualified leads🌱 Authentically showcase Imane's expertiseMY APPROACH💞 I adopt a human and strategic approach, combining audience psychology, storytelling, and content marketing.🧠 The goal is not just to create content, but to build an impactful, consistent, and sustainable digital presence.
- Novara ParisUGC Content CreationFASHION AND COSMETICSMarch 2026 - April 2026 (1 month)Creation of UGC content for the brand Novara Paris (eyelash serum) as part of a one-time collaboration.My role was to produce authentic and engaging videos, following the provided scripts while bringing a creative and natural dimension to the execution.MY MISSIONS:💋 Filming of 3 UGC videos (face cam / product demonstration)💋 Interpretation and adaptation of provided scripts💋 Suggestion of visual ideas to make content more natural and engaging💋 Video editing (pacing, cuts, optimization of the first seconds)💋 Work on authenticity to match social media trendsOBJECTIVES:👑 Create natural and credible UGC content👑 Showcase the product without a "classic advertising" feel👑 Generate attention and interest from the first seconds👑 Produce content usable in organic or advertising
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