About Léna
French
Native or bilingual
English
Conversational
Experience
- Monabee ☀️Content ManagerENERGY AND UTILITIESSeptember 2021 - Today (4 years and 9 months)69570 Dardilly, France+ Community Management (LinkedIn, Facebook, Twitter, YouTube)→ Foster a community through expertise: +900 followers on LinkedIn in 1 year (organic) & average engagement rate of 9% over 1 year→ Increase visibility (organic in 1 year): +10,300 LinkedIn page views and YouTube channel: +145,000 views+ Develop and plan a content strategy (editorial calendar management, production)+ Writing and publishing blog posts+ SEO optimization→ +100,000 users in 1 year (19% of global traffic)→ 1,500 conversions per year→ From 51,000 to 120,000 (+135%) organic clicks in 1 year+ Digital audience data analysis, creation and analysis of tracking links+ YouTube video creation (script writing, filming, editing, SEO)+ Newsletter writing (internal and external), mailing campaigns, and marketing automation→ Average email open rate: 53% Average click-through rate: 9%+ Digital performance measurement + Participation in employer brand development+ Customer analysis and insights (interviews, questionnaires) + Social media moderation+ Creation of illustrations and infographics
- TRAMPOLINE PARK GRAVITY SPACECommunication/Marketing InternENTERTAINMENT AND LEISUREOctober 2020 - September 2021 (11 months)83500 La Seyne-sur-Mer, France+ Development of a communication/promotion strategy+ Community management+ Mobile application development+ Development of a new graphic charter+ Ensure marketing watch and develop new offers.
- CARREFOURCashierRETAIL (LARGE RETAILERS)May 2020 - July 2020 (2 months)Le Lavandou, FranceSeasonal employment+ Drive-thru service+ Customer service, interpersonal skills+ Shelf stocking
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Education
- SP5 Digital Marketing & Social Media, MarketingSup de Pub2023SP5 Marketing Digital & Médias Sociaux, Marketing
- SP4 Global Communication & Brand Strategy, CommunicationSup de Pub - INSEEC U2022SP4 Communication Globale & Stratégie des marques, Communication