Freelancer profile translated to English.

Description

Hi, I'm Lena, a freelance graphic designer for 3 years.

For the last 1.5 years, I worked closely with the marketing team at the FinTech/SaaS company Circula and actively participated in the rebranding process.

It's important to me that a brand feels authentic and communicates clearly, and that the design always serves the function and doesn't just look good.

That's why I work closely with my clients to understand what they need and develop designs that stick in their minds.

I primarily focus on corporate design, content, and visual concepts that are modern, clear, and to the point.

My goal is always to give brands personality and showcase them in a way that makes them stand out.

And when things get bigger, I bring in suitable creatives to ensure everything is cohesive in the end.

If you're keen to take your brand to the next level – let's go ✨

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Rosenheim (up to 50km)

Circula
Freelance Graphic Designer
SOFTWARE PUBLISHING
June 2024 - February 2026 (1 year and 8 months)
Berlin, Germany
I have collaborated closely with the marketing team of the SaaS/fintech company Circula, contributing to the visual execution of cross-channel digital and print marketing designs.

My responsibilities included translating design concepts into various formats, as well as independently developing and designing brand assets such as sub-brands, campaign materials, and marketing collateral. I worked across multiple channels—from social media and digital platforms to print and merchandising—ensuring a consistent and high-quality brand presence.
Digital Design Ad Creatives Corporate Design Print Design Figma
Lenaconcepts
Freelance Graphic Designer
March 2023 - Today (3 years and 5 months)
Rosenheim, Germany
My path to self-employment as a graphic designer began during my Communication Design studies in Munich.

In recent years, I have gained extensive experience in digital design, branding, corporate design, photography, and print.

I have been working freelance for over 3 years, supporting a variety of projects – especially for tech startups – from the initial idea to the final implementation.

Additionally, I work as a photographer, including for weddings, which has strongly shaped my eye for detail and visual storytelling.

For me, design is not just a job, but a passion that I believe is essential for creating good design.
Corporate Design Print Design Web Design Digital Design Adobe Creative Suite