Freelancer profile translated to English.
Back to original languageAbout Léna
BRANDING / EVENT / INFLUENCE / SOCIAL MEDIA PROJECT MANAGER - Strategies, monitoring & operations.
I design and manage brand experiences that come to life through events and digital content. From strategy to operational deployment, I activate brands on the right formats and channels (social media, influence). This includes art direction and project management, with a creative approach centered around storytelling, developed in agencies (Publicis Conseil, Oconnection, Goodnight, L'Atelier RP), on the client side (Nuxe), and through my entrepreneurial projects (Maison Azur & In Her Stories).
After eight years of experience in communication, I launched Maison Azur in 2023 (wellness experiences to rebalance body and mind) alongside my freelance activities. I enjoy bringing a concept to life, storytelling. Co-creating new experiences for each client, in line with their universe, building connections, and transforming trends into innovative concepts.
I hold a Master's degree in Digital Strategies and e-business and a Bachelor's degree in Communication and Advertising Project Management from ESP Paris.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- MAISON AZURFounder & FreelancerHEALTH AND WELLNESSNovember 2023 - Today (2 years and 7 months)Paris, FranceFOUNDER & FREELANCERMaison Azur - Sole Proprietorship (founded 2023)- 360° Management - Design of wellness experiencesMaison Azur organizes unique wellness experiences to rebalance body and mind. An entrepreneurial project aimed at bringing women together and supporting them towards well-being through experiences (workshops, treatments, talks...) with experts.- Freelance Activity: Branding, Social Media, Influence, Event ConsultantConsulting in Paid Social Strategy & Social Ads Campaign ManagementDesign of influence strategies for lifestyle & beauty brandsDevelopment of brand content & immersive experiencesClients: L'Atelier RP agency, Maison Koton, Monah Academy, Shake agency
- Groupe NUXESocial Media Project ManagerFASHION AND COSMETICSSeptember 2021 - April 2023 (1 year and 7 months)92100 Boulogne-Billancourt, France• Social Media - Strategy and management of NUXE & NUXE SPA social networks (Products, CSR, Corporate): development of editorial lines (activations, contests...), content creation, scheduling, reporting, analysis.• Social Ads (budget allocation, agency brief - targeting, KPI objectives), scheduling, reporting, analysis• International monitoring and support (subsidiaries, distributors)• Strategic recommendations (FR and International)• Project Management• Brand Content• Influencer Marketing
- Groupe NUXEDigital Communications OfficerFASHION AND COSMETICSSeptember 2020 - September 2021 (1 year)92100 Boulogne-Billancourt, France• Social Media - Strategy and management of NUXE & NUXE SPA social networks (Products, CSR, Corporate): development of editorial lines (activations, contests...), content creation, scheduling, reporting, analysis.• International monitoring and support (subsidiaries, distributors)• Strategic recommendations (FR and International)• Project Management• Brand Content• Influencer Marketing
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Education
- Bachelor of Arts in CommunicationESP School of Advertising, Communication and Marketing2019Bachelor, Communication, publicité, marketing
- Master Expert in Digital StrategiesESD - School of Digital2021Master Expert Stratégies Digitales