Freelancer profile translated to English.
Back to original languageAbout Léna
Independent Brand Designer and Art Director, I help brands and creators in the fashion, beauty, food, and lifestyle sectors build coherent and lasting visual identities.
My approach combines editorial sensibility, strategic rigor, and a taste for detail. I design visual and sensory universes that make sense, are designed to truly reflect who you are, and are recognizable at first glance.
After 3 years at the Eram Group, where I managed creative projects for Bocage, Eram, and Claquettes Market, I now work independently with agencies and brands that want a strong, well-built image.
My areas of intervention:
- Brand Design & Visual Identity
- Art Direction: imagery, campaigns, launches
- Packaging & Print Materials
- Set Design & Visual Merchandising
- Content & Social Media Art Direction
Let's talk about your project.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- GROUPE ERAMGRAPHIC DESIGNER / ART DIRECTORFASHION AND COSMETICSSeptember 2022 - September 2025 (3 years)For 3 years within the Eram Group, I independently managed 360° creative projects for three brands with distinct universes: Bocage, Eram, and Claquettes Market.- Creation of complete visual identities,- Design and deployment of ~10 window concepts per year per brand, from creative guidelines to network production (+200 points of sale).- Art direction of 3 shooting campaigns for Claquettes Market — styling, casting, scouting, post-production.- Supervision of the complete graphic chain: POS displays, lookbooks, packaging, digital and video materials..., on budgets up to €50,000.
- CÔTE & COM'GRAPHIC DESIGNERMay 2022 - June 2022 (1 month)Design of logotypes and creation of print materials (business cards, restaurant cards, flyers) for a clientele of VSEs and local artisans.
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Education
- MASTER ART DIRECTION AND BRAND DESIGNYNOV2025MASTÈRE DIRECTION ARTISTIQUE ET BRAND DESIGN
- BACHELOR CREATION AND DESIGNNANTES YNOV CAMPUS2023BACHELOR CRÉATION ET DESIGN