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Léna HascoëtLH

Léna Hascoët

Communication - Branding Strategy - Copywriter

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léna

Hello! With 6 years of studies in marketing and communication, as well as 4 years of professional experience, I now put my expertise at the service of brands and companies that need a little boost.

Passionate and dynamic by nature, I love the versatility that my profession offers and will use this great energy to serve you better!

My areas of intervention:

COPYWRITING
Web & SEO writing
Product sheet writing
Print/web document writing
Blog post writing
Social media post writing (Facebook, Instagram)
Proofreading, editing (spelling/syntax), optimization
English / French translation
Copywriting
Newsletters
Sales brochures and flyers

COMMUNICATION
Communication strategy
Multichannel editorial strategy
Editorial planning

IMAGE
Photoshoot production
Creation of photo sets and decor
Artistic direction
Web design

BRAND STRATEGY
Implementation of a multichannel strategy
Creation of an editorial line and storytelling
Content harmonization
Brand audit
Trend book
Consulting
Creation of a visual identity

PROJECT MANAGEMENT
Creative brief writing
Quote management
Price negotiation
Production monitoring
  • French

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • HelloFresh
    CopyWriter & Social Media Manager
    RESTAURANTS AND FOOD SERVICE
    May 2022 - July 2022 (2 months)
    Paris, France
    - Copywriting of communication materials for HelloFresh France
    - Adaptation of English content into French
    - Management of HelloFresh France's Social Media accounts: editorial writing, editorial calendar management, publication management
    Copywriting Copywriter French English Translation Social Media Social Networks Content Creation
  • Affective
    Assistant Project Manager
    FASHION AND COSMETICS
    September 2020 - September 2021 (1 year)
    Boulogne-Billancourt, France
    Main budgets: RATP line and L'Equipe Store

    - Assist the Key Account Manager in project management for this brand: contact with suppliers and file tracking, updating tracking tools such as the project schedule, quotes and final proofs, internal product costing, prototype tracking...
    - Product creation brainstorming: be proactive in expanding the range, sourcing suppliers
    - Writing: writing product sheets, meta descriptions, website content, newsletters, distributor catalogs, thank you cards, or any other document useful to both brands
    - Creative briefs and work monitoring with the graphic designer and art director, both on new product creation and the design of communication materials (newsletter, catalog, website...)
    - Brand strategy: establishing tone of voice and messaging, positioning, catalog creation, writing sales arguments.

    During my work-study program, I also wrote the application file that we presented for the Grand Prix du Brand Content, for which we won the Gold award in our category.
    Communication Strategy Project Management Web writing SEO Writing E-commerce Newsletter Design Branding
  • Rue de Siam
    Marketing Communication Manager
    RETAIL (SMALL BUSINESS)
    September 2019 - September 2020 (1 year)
    Paris, France
    Brand strategy and branding: global support for the brand's image.
    As part of this mission, I was able to implement the following content:
    - Brainstorming on the brand platform and values of Rue de Siam
    - Web design: website redesign (homepage, informational pages, and product sheets)
    - Creation of an image library: production of photoshoots and creation of photo sets
    - Design and writing of weekly newsletters
    - Writing articles to animate the blog
    - Writing the website's informational pages ("about us", "our values", etc.)
    Communication Strategy Web design Branding Photography Artistic Direction Web writing Copywriting

Recommendations

MD
AB
FU
+3
Marjolaine De Toytot and 5 other people have recommended Léna

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Education

  • Master 2 Communication
    Iscom
    2021
    Spécialité RSE et Développement Durable
  • Bachelor
    CMH
    2017
    Bachelor de Management Hôtelier

Skill set (42)

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