About Léna
French
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Experience
- HelloFreshCopyWriter & Social Media ManagerRESTAURANTS AND FOOD SERVICEMay 2022 - July 2022 (2 months)Paris, France- Copywriting of communication materials for HelloFresh France- Adaptation of English content into French- Management of HelloFresh France's Social Media accounts: editorial writing, editorial calendar management, publication management
- AffectiveAssistant Project ManagerFASHION AND COSMETICSSeptember 2020 - September 2021 (1 year)Boulogne-Billancourt, FranceMain budgets: RATP line and L'Equipe Store- Assist the Key Account Manager in project management for this brand: contact with suppliers and file tracking, updating tracking tools such as the project schedule, quotes and final proofs, internal product costing, prototype tracking...- Product creation brainstorming: be proactive in expanding the range, sourcing suppliers- Writing: writing product sheets, meta descriptions, website content, newsletters, distributor catalogs, thank you cards, or any other document useful to both brands- Creative briefs and work monitoring with the graphic designer and art director, both on new product creation and the design of communication materials (newsletter, catalog, website...)- Brand strategy: establishing tone of voice and messaging, positioning, catalog creation, writing sales arguments.During my work-study program, I also wrote the application file that we presented for the Grand Prix du Brand Content, for which we won the Gold award in our category.
- Rue de SiamMarketing Communication ManagerRETAIL (SMALL BUSINESS)September 2019 - September 2020 (1 year)Paris, FranceBrand strategy and branding: global support for the brand's image.As part of this mission, I was able to implement the following content:- Brainstorming on the brand platform and values of Rue de Siam- Web design: website redesign (homepage, informational pages, and product sheets)- Creation of an image library: production of photoshoots and creation of photo sets- Design and writing of weekly newsletters- Writing articles to animate the blog- Writing the website's informational pages ("about us", "our values", etc.)
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Education
- Master 2 CommunicationIscom2021Spécialité RSE et Développement Durable
- BachelorCMH2017Bachelor de Management Hôtelier