Freelancer profile translated to English.
Back to original languageAbout Léna
Photo shoots, editorial planning, stories, reels...
There are only 24 hours in a day, so let me take care of it for you!
Here is a range of my skills:
> Content creation (Instagram, Facebook, Pinterest, TikTok)
> Graphic creation for stories/posts (Photoshop, Illustrator, InDesign)
> Creation of graphic charter and visual identity.
> Photo shoots
> Development of a digital communication strategy
> Definition of an editorial calendar
> Scheduling
> Creation of contests
> Development of partnerships with influencers
> Digital competitive intelligence (Instagram, Facebook, Pinterest, TikTok)
> Digital marketing intelligence (trends, marketing techniques, marketing tools...)
> Reporting
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CORSAIRSOCIAL MEDIA MANAGERAVIATION AND AEROSPACEMay 2024 - Today (2 years and 1 month)Paris, France• Coordination of agencies in Paris, Africa, and the West Indies, orchestrated through weekly and monthly meetings, steering committees, and meticulous validation of content and digital strategies.• Assumption of total responsibility and guarantee of the success of the overall strategy and editorial calendar, ensuring their coherence and effectiveness.• Design and deployment of sponsored campaigns for promotions, brand image enhancement, and audience expansion.• Proactive management of digital partnerships and social networks in various markets, ensuring strategic presence and collaboration.• Close monitoring of digital marketing trends on various platforms such as Instagram, Facebook, X, and TikTok.• Dynamic engagement and judicious moderation of communities on Instagram, Facebook, X, and TikTok to ensure optimal engagement.• Accurate performance evaluation through detailed reporting and in-depth analysis to adjust strategies and maximize results.
- EUGENE PERMASOCIAL MEDIA MANAGERFASHION AND COSMETICSJanuary 2024 - April 2024 (4 months)Paris, France• Graphic creation for stories/posts/reels (Photoshop, Illustrator, InDesign, Premiere Pro)• Development of a digital communication strategy for 2024/2025• Providing training on Instagram and Facebook (best practices, advanced features, the importance of these channels for brand image)• Definition of an editorial calendar• Digital marketing intelligence (Instagram, Facebook)• Engagement and moderation / Reporting
- LOU SOULEOU PORQUEROLLESCOMMUNITY MANAGER / CONTENT CREATORFASHION AND COSMETICSMarch 2022 - June 2022 (3 months)Porquerolles, France• Graphic creation: Photoshop, Illustrator, Indesign.• Analysis and development of an editorial strategy• Coordination and execution of photo shoots• Segmentation of highlight stories and creation of icons• Competitive intelligence
Reviews
Recommendations
AC
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Education
- LICENSE Merchandising Manager / Digital - Cross ChannelLa Fabrique2021• Analyser et piloter la mise en place de la stratégie visuel merchandising in store et on line • Elaborer les préconisations de l’enseigne en les adaptant si nécessaire aux spécificités du point de vente • Analyser les résultats des ventes liés aux différentes mises en avant visuel merchandising et préconiser d’éventuelles actions correctives. • Communiquer les données qualitatives et quantitatives pertinentes (rotation, fréquence ...). • Accompagner et former l’équipe à la mise en place de produits.. • Développer les concepts et construire avec les différents départements les préconisations visuel merchandising pour l’ensemble des points de vente. • Participer à la création et à l’évolution des supports d’identité visuelle. • Participer à la réflexion sur l’organisation générale des offres produits et de la communication globale des points de vente. • Assurer une veille concurrentielle des concepts magasins et des bonnes pratiques du visuel merchandising.
- MASTER Digital Marketing & Social MediaSup de Pub2022• Les principaux enjeux de la digitalisation. • Fondamentaux de la communication digitale • Piloter des communautés, développer des stratégies de contenus adaptées en fonction des différentes publics et médias sociaux. • Marketing d’influence, e-réputation, social selling, mesure de la performance, référencement, affiliation… • Technologies digitales actuelles et futures.