Freelancer profile translated to English.

Description

Graduated with a Master's degree in Digital Design & Communication from E-artsup Paris, I am now self-employed as a freelance art director.

I can assist you with your projects involving:

💻 Web Design: Creation / Redesign of your website, mobile version, and application.

✏️ Visual Identity: Development of your graphic charter, logo, business cards, etc.

📣 Print & Digital Communication Materials: Content for social media, banners, website skins, sales brochures, posters, etc.

I work with the Adobe Creative Suite software, such as Photoshop, Illustrator, InDesign, and XD.

For over 6 years now, I have been assisting various clients, including Guerlain, Intermarché, Havas, Publicis, and others, with their print & digital graphic design needs.

I am able to integrate and adapt easily to different creative processes.

My previous experiences allow me to collaborate with marketing and digital teams to reach diverse target audiences through the development of various communication materials.

Feel free to contact me to share your ideas or for any information requests so I can provide you with a tailored quote💡

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You can find my profile & some of my projects on my social media:

LinkedIn: Behance: Instagram: See you soon,

Lena Giordano

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Galeries Lafayette
Digital Art Director
FASHION AND COSMETICS
October 2023 - Today (2 years and 7 months)
Paris, France
- Creation of visuals for galerieslafayette.com website, adhering to various schedules for trendy, trade marketing, promotional, and service-related messages.
- Iconographic research, creation of visual assets, photo editing, basic video editing, and impactful GIFs.
- Adaptation and modification of website visuals for new and numerous formats.
- Creation of optimized adaptation templates, serving as a reference for the entire design team.
- Visual testing in pairs with a commercial animation collaborator.
- Creation and adaptation of acquisition banners.
- Creation of newsletters and integration into the Dartagnan tool.
Art Direction Web Design Adobe Photoshop Figma Graphic Design Responsive Design User Interface Design Iconographic Research Dartagnan Newsletter Design Freelance Web Designer
Guerlain
Art Director
LUXURY GOODS
October 2021 - June 2023 (1 year and 8 months)
Paris, France
For almost 2 years, I assisted the art direction team in developing print and digital visuals:

- Adapting concepts into creative and visual proposals for print & digital media.
- Creating visuals for the back of box sets.
- Formatting product packshots for web with a white background.
- Monitoring the quality of image retouching & color toning.
- Ensuring the aesthetic consistency of a campaign across its adaptations and graphic variations.
- Creating and adapting visuals for the e-commerce website and retail channels.
- Developing visual concepts.
- Creating and adapting digital campaigns for the e-commerce website and the Chinese market.
- Supervising and producing technical execution documents for partners/suppliers to adapt visuals across different formats and media.
- Preparing assets for regular website and app updates (adaptation, formatting).
Graphic Charter Print Graphic Design Web Graphic Design Brief Taking Creative Brief Adobe Photoshop Adobe InDesign Color Retouching Photo Retouching Graphic Consistency Rigor Creative Process
Amarante Design
Art Director
DIGITAL AND IT
October 2020 - December 2022 (2 years and 3 months)
Paris, France
Assisting studio clients with creation & execution on various projects:
- Creation of web mockups for a children's textile and accessories brand.
- Layout of annual reports for an environmental organization.
- Development of a graphic charter for the visual identity of a bank & finance consulting firm.
- Creation of presentations.
- Layout of a children's book.
- etc...
Web Graphic Design Layout Design Print Graphic Design Adobe Photoshop Adobe Illustrator Adobe XD Adobe InDesign UI Web Design Graphic Charter Brief Taking