Léna Ello

Your content must perform on Google today and against generative AI tomorrow.

SEOremains essential. But a new reality is emerging. ChatGPT, Perplexity, Claude, and other AIs are redefining how your customers find information. Being well-positioned is no longer enough. You also need to be cited and recommended by AIs.

This is called **GEO (Generative Engine Optimization)**, and it's one of my specialties.

I am an **SEO & GEO Web Writer**. I help businesses of all sizes produce content that attracts, convinces, and converts.

━━━━ What you gain concretely ━━━━

⁌ SEO and GEO optimized content to appear in traditional search engines and AI responses

⁌ A consistent and distinctive brand voice, even if you already use AI tools

⁌ Texts that your readers want to read and that algorithms want to push

⁌ A single point of contact who understands your challenges, your industry, and your audience

━━━━ My services ━━━━

⁌ SEO & GEO Writing (web pages, blogs, product descriptions) with HTML structure, internal linking, and authority signals for AIs

⁌ Semantic audit, editorial strategy, and content clusters

⁌ Optimization and rewriting of AI-generated content

⁌ Scripts, prompts, and content for generative AI tools

⁌ Proofreading, stylistic enrichment, and tone harmonization

⁌ English and German translations

━━━━ My approach ━━━━

I work with or without AI, depending on your needs. Always with real strategic thinking behind every text. No generic content. Each deliverable is designed for your audience, your goals, and your long-term visibility.