Léna De Bastos

Complete creation of an album cover on Procreate, from the initial brief to final delivery. The client entrusted me with the visual direction of their musical project by sharing several inspirations and references to define the desired mood.

Based on these elements, I developed different graphic proposals, exploring composition, color palette, and visual effects to translate the album's sound universe.

The process was carried out in close collaboration with the client: regular exchanges, quick feedback, and successive adjustments until a result meeting their expectations was achieved. Each version allowed for refining details (textures, lighting, title typography) and visually anchoring the artist's identity.

I managed the artistic direction, illustrative design, and technical preparation of files for digital distribution (HD formats, social media, and streaming platforms).

This mission highlights my listening skills, my rigor, and my ability to combine visual creation with artistic understanding of the client's brief. It also reflects my mastery of digital tools, particularly Procreate, and my comprehensive approach to design: creative, responsive, and client-satisfaction oriented.

Since 2025, freelance activity as a creator of visual supports (flyers, posters, social media posts, communication documents) using Canva.

I design graphics tailored to each client's needs: events, services, digital communication, or print materials.

Based on a brief, I select or create templates, and adjust colors, fonts, visuals, and layouts to match the brand identity and message objectives.

I manage the entire process: creation, adjustments based on feedback, and file preparation for web or print.

This experience allows me to develop rigor, a sense of visual hierarchy, and responsiveness, while offering clear, modern, and easily adaptable creations across different media.

As a freelancer specializing in digital illustration on Procreate, I create custom designs tailored to each project and client. My work ranges from realistic styles to more cartoonish or stylized universes, depending on the desired identity and the project's tone.

I guide my clients through every step of the creative process: taking the brief, brainstorming ideas, creating sketches, and finalizing the illustration. Each collaboration is based on listening and exchange to understand the expectations, emotions, and messages to convey.

Thanks to Procreate, I fully utilize digital tools to play with light, textures, and nuances. I adapt each visual to its use: posters, communication visuals, music covers, personalized portraits, or creations for social media. Depending on the request, I can produce realistic, colorful, or cartoon-inspired illustrations, while respecting the client's artistic vision.

In parallel to my freelance projects, I also develop my own personal creations. These works allow me to explore new styles, assert my artistic signature, and test various techniques on Procreate. This continuous practice fuels my creativity and enriches my professional collaborations.

Each project is an opportunity for me to combine technique, sensitivity, and adaptability, in order to offer unique and coherent works, always in line with the client's personality and the desired visual objective.