Freelancer profile translated to English.
Back to original languageAbout Léna
🤝 Are you looking for a LinkedIn Consultant to train your teams at your premises? (audit, training, communication strategy -> independence)
🤝 Do you spend a lot of time optimizing your profile and want to delegate this task to become visible and secure appointments quickly?
🤝 Do you prefer to delegate the management of your external communication (LinkedIn, Newsletter, WordPress article updates)?
I can work at your premises or remotely, according to your preferences.
I bring together several areas of expertise:
🧢 LinkedIn Consultant and Trainer (Freelancer, VSE, SME)
- LinkedIn Profile / LinkedIn Page Optimization
- Creation of custom LinkedIn guides
- Developing your expertise visibility on LinkedIn
- Employee Advocacy
- Improving your Podcast visibility
- Audit of your positioning and strategy implementation
🧢 Trainer in Higher Education (with active NDA code)
- LinkedIn Profile Optimization
- CV Writing
- B2B Digital Communication
- Introduction to Employee Advocacy
- Student Project Support
- Business Hackathon
- Jury Member
See you soon in the messaging! 💬
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ADN TRANSITION PARTNERS
On Malt
Marketing and Digital Communication ManagerCONSULTING AND AUDITSDecember 2025 - January 2026Boulogne-Billancourt, FranceDefinition and deployment of the B2B LinkedIn strategy – ADN Transition (January 2026)Results as of January 2026:*20,553 impressions on published content*438 qualified reactions*+225 new targeted followersSupporting a transition management firm in structuring and executing its LinkedIn visibility strategy, with a clear objective: to increase awareness among decision-makers (HR Directors, CFOs, CEOs) and generate qualified business opportunities.Implementation of a B2B editorial strategy including:- Optimization of the LinkedIn company page- Creation of high-value B2B content- Launch of a "Mission Possible" video format to increase engagementThis mission was praised by the client for its strategic precision, rigorous execution, and direct impact on visibility with the right target audience:"Month after month, increasingly precise and rigorous work that brings enormous visibility to the right targets. The change is significant and radical. 100% recommendable." CFO - ADN Transition - Ecole de Psycho SexologieLinkedIn Profile Optimization + Creation of the LinkedIn page for the Paris School of Psycho-SexologyHEALTH AND WELLNESSAugust 2025 - December 2025 (4 months)Paris, FranceCreation and deployment of a school's LinkedIn strategy: Paris School of Psycho-Sexology (August 2025)Results obtained:*+750 qualified followersin less than a month after profile creation*1,900 followers from the medical and paramedical sectorreached by December 2025
- Generation of seminar registrations through LinkedIn visibility
- LinkedIn posts reachingup to 42,987 impressionsand **+300 likes**, boosted by a targeted and engaged network
Comprehensive support for the founder in creating her LinkedIn presence and structuring a targeted visibility strategy, with a dual objective: to develop her notoriety among a qualified audience and generate registrations for her seminars and training courses.Creation of the LinkedIn profile for director Fabienne Barreteau and the page for the Paris School of Psycho-Sexology.Design of LinkedIn banners (profile + school page).Strategic writing of the headline, "About" section, and positioning focused on client problems, proposed solutions, and professional legitimacy.Optimization of keywords, skills, and the "Services" section to improve visibility in LinkedIn searches.Structuring the "Featured" section to highlight resources and offers.Coaching on LinkedIn prospecting and engagement best practices - Agence Vingt7maiGhostwriterCONSULTING AND AUDITSMay 2024 - September 2025 (1 year and 4 months)Paris, FranceOptimization of B2B LinkedIn profiles for Vingt7mai agency clientsConsulting mission entrusted by the Vingt7mai agency to transform its B2B clients' LinkedIn profiles into powerful tools for visibility, credibility, and business opportunity generation.In this capacity, I was the direct point of contact for clients from the initial scoping to the final delivery, ensuring an understanding of business challenges, strategic coherence, and the quality of execution for each optimization.Main objective: to transform profiles perceived as simple CVs into professional sales pages, aligned with the positioning, target audience, and commercial objectives of each executive, consultant, or expert supported.Intervention carried out **on over 20 B2B LinkedIn profiles**, including:
- Creation of personalized LinkedIn banners consistent with brand image
- Strategic writing of the headline focused on value proposition and professional keywords
- Integration of calls to action (Calendly appointment booking or contact link)
- Complete rewriting of the "About" section to clarify issues, solutions, and differentiation
- Structuring of offers in the "Services" section
- Highlighting content and resources in the "Featured" section with optimized thumbnails
- Updating of experience, education, skills, and languages to improve readability and internal LinkedIn search ranking
Reviews
Recommendations
LD
EM
+3
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Education
- Master 2 Digital Strategy Manager + 2-year ApprenticeshipESCEN School of Business and Digital Economy2023Stratégie SEO / Stratégie Marketing Digital / Stratégie Marketing Automation & CRM / Stratégie d'entreprise / Stratégie E-commerce / Business Model Innovant / UX/UI Design : expérience client en ligne / Google analytics
- European Master in E-BusinessEuropean Federation of Schools (FEDE)2023Maîtriser les aspects techniques, marketing, communication et logistique de l’e-business / Stratégie digitale / Stratégie développement commercial / Projets digitaux / Indications de performances / Plan marketing et commercial digital / Analyser et optimiser l’expérience utilisateur
Certifications
- TOEIC Listening and ReadingThe TOEIC Program