About Léna
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- ADN TRANSITION PARTNERS
On Malt
Digital Project ManagerCONSULTING AND AUDITSDecember 2025 - January 2026Boulogne-Billancourt, FranceDefinition and deployment of LinkedIn B2B strategy – ADN Transition (January 2026)Results in January 2026:*20,553 impressions on published content*438 qualified reactions*+225 new targeted followersSupport for a transition management firm in structuring and executing its LinkedIn visibility strategy, with a clear objective: to increase awareness among decision-makers (HR Directors, CFOs, CEOs) and generate qualified business opportunities.Implementation of a B2B editorial strategy including:- Optimization of the LinkedIn company page- Creation of high-value B2B content- Launch of a "Mission Possible" video format to enhance engagementThis mission was praised by the client for its strategic precision, rigorous execution, and direct impact on visibility with the right target audience:"Month after month, increasingly precise and rigorous work that brings enormous visibility to the right targets. The change is significant and radical. 100% recommended." CFO - ADN Transition - Ecole de Psycho Sexologie
On Malt
LinkedIn Profile Optimization + LinkedIn Page Creation for the Paris School of Psycho-SexologyHEALTH AND WELLNESSAugust 2025 - December 2025 (4 months)Paris, FranceCreation and deployment of a school's LinkedIn strategy: Paris School of Psycho-Sexology (August 2025)Results achieved:*+750 qualified followersin less than a month after profile creation*1,900 followers from the medical and paramedical sectorreached by December 2025- Generation of seminar registrations through LinkedIn visibility
- LinkedIn posts reachingup to 42,987 impressionsand **+300 likes**, driven by a targeted and engaged network
Comprehensive support for the founder in creating her LinkedIn presence and structuring a targeted visibility strategy, with a dual objective: to develop her notoriety among a qualified audience and generate registrations for her seminars and training courses.Creation of the LinkedIn profile for director Fabienne Barreteau and the page for the Paris School of Psycho-Sexology.Design of LinkedIn banners (profile + school page).Strategic writing of the headline, "About" section, and positioning focused on client issues, proposed solutions, and professional credibility.Optimization of keywords, skills, and the "Services" section to improve visibility in LinkedIn searches.Structuring of the "Featured" section to highlight resources and offers.Coaching in LinkedIn prospecting and engagement best practices - Agence Vingt7maiGhostwriterCONSULTING AND AUDITSMay 2024 - September 2025 (1 year and 4 months)Paris, FranceOptimization of B2B LinkedIn profiles for clients of the agency Vingt7maiSupport mission entrusted by the agency Vingt7mai to transform the LinkedIn profiles of its B2B clients into effective tools for visibility, credibility, and business opportunity generation.In this capacity, I was the direct contact for clients from the initial scoping to the final delivery, ensuring understanding of business challenges, strategic coherence, and quality execution of each optimization.Main objective: to transform profiles perceived as simple CVs into professional sales pages, aligned with the positioning, target audience, and commercial objectives of each director, consultant, or expert.Intervention carried out **on over 20 B2B LinkedIn profiles**, including:
- Creation of personalized LinkedIn banners consistent with brand image
- Strategic writing of the headline focused on value proposition and industry keywords
- Integration of calls to action (booking appointments via Calendly or contact link)
- Complete rewriting of the "About" section to clarify issues, solutions, and differentiation
- Structuring of offers in the "Services" section
- Highlighting of content and resources in the "Featured" section with optimized visuals
- Updating of experience, education, skills, and languages to improve readability and internal LinkedIn referencing
Reviews
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Education
- Master 2 Manager in Digital Strategy + 2-year ApprenticeshipESCEN School of Digital Strategy and Business2023Stratégie SEO / Stratégie Marketing Digital / Stratégie Marketing Automation & CRM / Stratégie d'entreprise / Stratégie E-commerce / Business Model Innovant / UX/UI Design : expérience client en ligne / Google analytics
- European Master in E-BusinessEuropean Federation of Schools (FEDE)2023Maîtriser les aspects techniques, marketing, communication et logistique de l’e-business / Stratégie digitale / Stratégie développement commercial / Projets digitaux / Indications de performances / Plan marketing et commercial digital / Analyser et optimiser l’expérience utilisateur
Certifications
- TOEIC Listening and ReadingThe TOEIC Program