Lelya Bedin

Strategy & Organization

• Development of a multi-platform social media strategy (TikTok, Instagram, YouTube, LinkedIn).

• Definition of editorial lines, editorial calendar, and recurring formats.

• Improvement and structuring of brand image (positioning, credibility, consistency).

Content Creation (UGC & Internal)

• Design, writing, and filming of UGC videos (face cam, duo, podcast, street interviews, Product 101, fake review).

• Content optimization for retention (powerful hooks, fast cuts, storytelling).

• Management of a Content Factory: scripts, briefs, deliverable tracking, publication.

External Creator Management

• Sourcing and selection of UGC creators suitable for the brand.

• Writing detailed briefs (scenario, guidelines, do/don't).

• Structured feedback to improve quality (hooks, subtitles, editing).

• Negotiation, coordination, and production monitoring.

Copywriting & Communication

• Writing advertising and educational scripts.

• Optimization of social SEO descriptions (TikTok, Instagram, YouTube).

• Creation of prospecting and internal/external communication messages.

Monitoring & Continuous Improvement

• Implementation of production and monitoring processes.

• Performance analysis (retention, engagement, conversion).

• A/B testing of hooks and CTAs.

• Reuse and remixing of the most effective formats.

👉🏻 In summary: social media management, digital strategy, UGC, copywriting, branding, creator management, optimization, and organization.

Full audit of all social networks

Complete digital strategy

Community management (91 META stories)

(19 TikToks), (41 META posts) (7 LinkedIn posts, including 4 for Brokerage and 3 for Real Estate Agency) totaling 158 pieces of content

Content creation across all networks

Social media moderation and engagement routine

Statistics analysis, reporting, and tracking

Development of secret projects

Scripting/filming/video editing

Real estate/brokerage market watch

For several years, I have been helping brands (startups, apps, e-commerce, wellness, food, real estate, etc.) in their development through high-performing content strategies focused on visibility, engagement, and conversion.

I have completed over 150 collaborations with brands and generated tens of thousands of euros through UGC, creating content designed to capture attention, tell a story, and most importantly, convert.

My expertise is not limited to "making videos".

I design content as real marketing levers:

• Market, target, and positioning analysis

• Creation of creative concepts adapted to trends (Reels, TikTok, Ads)

• Scriptwriting with high retention (hook, storytelling, CTA)

• Optimized filming and editing for performance

• UGC content creation for ads (Meta & TikTok)

• Optimization of social media presence (Instagram, TikTok, LinkedIn)

• Account management and editorial strategy

• A/B testing of creatives to improve advertising performance

I work with a results-oriented approach: each piece of content has a specific objective (visibility, engagement, conversion) and is part of an overall strategy.

Today, I also coach creators and entrepreneurs in structuring their business, upgrading their brand, and generating revenue through content.