About Leila
Hi, I'm Leila — a Senior Brand & Digital Designer with 15+ years turning complex ideas into clear, consistent brands and digital products.
I help B2B and SaaS companies show up with clarity. I own the full visual line — from brand identity and visual systems to UX/UI, landing pages and websites — so everything feels coherent, human and easy to use. My sweet spot is making technical or abstract products (GRC, cybersecurity, compliance) approachable without losing depth.
I work end to end in Figma: research, information architecture, wireframes, prototypes and polished UI — always human-led and AI-enhanced to move faster without cutting quality.
I love working with multicultural teams, because I think the best ideas come from different perspectives. And after all these years, the blank page has become my favorite part of the process — it means there's a new challenge waiting to be solved.
Spanish
Native or bilingual
English
Conversational
Catalan
Conversational
French
Basic
German
Basic
Remote only
Primarily works remotely
Experience
- Swiss GRCSenior Brand & Digital Designer • UX/UI & WebDIGITAL AND ITFebruary 2025 - Today (1 year and 5 months)Lucerne, Switzerland– Brand and UX/UI design lead for a B2B SaaS platform in the GRC space — owned the full visual system from brand identity and UI design to landing pages and marketing assets.– Designed and optimised lead-generation landing pages, improving conversion flow and campaign performance across digital channels.– Built scalable visual identity and design systems (Figma, Adobe Creative Suite) ensuring brand consistency across web, social and marketing materials.– Led UX/UI work end to end: information architecture, user flows, wireframes, prototypes and interface design for website and product touchpoints.– Simplified complex GRC, cybersecurity and compliance topics through clear information design, reducing cognitive load for non technical audiences.– Applied AI-enhanced workflows to accelerate research, ideation and production — maintaining design quality and consistency at scale.
- elevaFounder & Lead Brand / UX/UI DesignerFebruary 2023 - Today (3 years and 5 months)– B2B and SaaS-focused design studio delivering brand identity, web design and UX/UI for clients across Europe — from strategy to final execution.– Designed end-to-end brand systems and visual identities that scale consistently across web, digital and print channels.– Led UX/UI projects from discovery to delivery: user research, information architecture, wireframes, prototyping and responsive UI design (Figma).– Conducted UX/UI and communication audits identifying usability gaps, improving clarity and lifting conversion for client websites.– Translated business goals into design decisions — bridging strategy, brand communication and user experience.
- Webandsun CanariasHead Designer & UX/UI AuditorJuly 2020 - March 2024 (3 years and 8 months)– Lead designer and UX/UI auditor for 80+ brands and web projects — delivering branding, web design and user-centered digital experiences for entrepreneurs and growing businesses.– Conducted UX/UI and communication audits across 30+ websites, identifying usability issues and delivering actionable improvements that strengthened brand clarity and conversion.– Designed and built brand systems, visual identities and responsive websites from strategy to launch.– Defined website structure and content architecture based on user needs, business goals and information hierarchy.– Produced wireframes, UI designs and digital communication materials across web, social and print.
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Education
- Master's Degree in AIThe Power Business School2025Master's Degree in AI
- Master's Degree in ProductThe Power Business School2024Master's Degree in Product
Certifications
- Master's Degree Power IA v.6, Artificial Intelligence ToolsThePower