Freelancer profile translated to English.
Back to original languageAbout Leila
Over 15 years in international marketing, 5 years in digital learning engineering. Very curious, favoring experimentation and continuous learning. I've been exploring AI since its mainstream beginnings, before it was a professional requirement. This intersection produces a design that never separates strategy from storytelling, nor pedagogy from design.
What I bring today: tailor-made digital or hybrid learning paths, and a method for transforming a team's AI usage (scattered, informal, underutilized) into a learning architecture. Certified in pedagogical engineering, trained in instructional design.
The territory that interests me: where pedagogy becomes narrative. Where a training path feels more like an investigation than a skills catalog.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- freelanceLearning designer & Generative AIEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 7 months)Learning designer & Generative AI. Field expertise in digital learning, focused on three core competencies.▸ AI & production architectures: I manage end-to-end pedagogical production chains with Generative AI (script → visuals → video → voice): generative tools and automation integrated into course design.▸ Pedagogical engineering & scripting: ADDIE, blended learning, MOOCs, branching scenarios.▸ Training marketing: Positioning and editorial line for courses, internal activation campaigns from teasing to deployment, platform adoption strategy, data-driven usage management.Some missions:
- MoneyGram InternationalSenior Marketing ManagerOctober 2013 - July 2020 (6 years and 9 months)Africa Bar & Restaurant, Tübingen, BW, GermanyI managed marketing strategy in 8 countries (Central Africa and Indian Ocean), including retailers, banks, and financial institutions (portfolio of 8 countries). Marketing budget allocation, management of optimization and adjustments. Planning, management, and execution of the regional budget through agencies (budget, scope, timing, and project quality)
- HEWLETT-PACKARDChannel development managerDecember 2008 - March 2011 (2 years and 3 months)Managed marketing and communication strategy for the reseller network (West Africa / South Africa). Launched online communication and marketing campaigns (newsletters, incentives, HP product advertising campaigns). Monitored market development funds (MDF) and marketing co-investments. Organized regional events for the reseller network.
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Education
- Digital Marketing Bachelor Certified Digital Learning DesignerTrainersDigital Marketing Bachelor digital Learning designer Certifié
- First Finance2023First Finance