Freelancer profile translated to English.
Back to original languageAbout Leila
Award-winning industrial designer with over 15 years of experience in retail design. Specialized in creating POS displays, pop-ups, and stands that highlight brand image and values, with a solid understanding of consumer behavior, creating memorable shopping experiences.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 10km)
Experience
- Estudio propioCreative DirectorAugust 2009 - Today (17 years)Acquisition of new clients, negotiation, design team coordination, budget management, production tracking, supplier management, and site supervision.
- Mociworld EspañaDesign ManagerMarch 2025 - August 2025 (5 months)Brands: Real Madrid, FC Barcelona, Atlético de Madrid, The Little Prince, Attractions (Loro Parque, Cuevas del Drach)Coordination of the design and production team in China, the design agency in Barcelona, and external designers.Creation of briefs for proposal development, design of client presentations, preparation of originals for printing in China.
- Kimberly Clark SADesign ManagerFebruary 2011 - June 2022 (11 years and 4 months)Buenos Aires, ArgentinaCoordination of the design and production team in China, the design agency in Barcelona, and external designers. Creation of briefs for proposal development, design of client presentations, preparation of originals for printing in China.
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Education
- Strategic Window Dressing | Visual DesignIntacVic2025Escaparatismo Estratégico | Visual Design
- Master in AI Image and Video CreationSantiago Cosme2025Master en Creación de Imágenes y Video con IA