Freelancer profile translated to English.
Back to original languageAbout Leïla
A deep connoisseur of the Amazon ecosystem, from which I come and within which I have navigated for 10 years, I put my expertise at your service to support you in managing your business on this particularly demanding channel.
My areas of intervention (Vendor and Seller):
- Consulting & Strategy (distribution channel, product mix, operational excellence logistics, promotion…)
- Content Optimization (basic, media, A+ enhanced…)
- Advertising Campaign Management
- Promotional Activities
- 360° Account Management
What I bring you:
- MASTERY OF THE AMAZON ECOSYSTEM: 10 years of strategic and operational involvement, at your service!
- DEMANDING, EFFICIENT & PRECISE: Amazon leaves nothing to chance… neither do I. I delve into subjects thoroughly, with a constant improvement approach.
- CONTINUOUS TRAINING: Amazon processes and tools evolve rapidly… I constantly inform myself and train myself to best support you.
- TRUST & RELIABILITY: No magic potion. I bring my expertise while considering the complexity of the Amazon account. I remain transparent about the scope and potential of my intervention, and any difficulties to anticipate or encountered.
- Tailor-made: I take the time to establish tailored service proposals, based on: your business, your internal resources, the complexity of the tasks, the estimated workload.
👉 Let's discuss!
- Do you have a specific need already identified?
- Do you want to move forward on Amazon but don't know where to start?
- Do you want to relieve your teams of long-term Amazon account management?
Whatever your need, let's discuss it!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Royan (up to 50km), La Rochelle (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km), Poitiers (up to 50km)
Experience
- Juratoys SASKey Account Manager Amazon EuropeRETAIL (SMALL BUSINESS)January 2017 - November 2022 (5 years and 10 months)Royan, Franceo Annual negotiation of commercial termso Point of contact for Amazon teamso Promotion: promotional campaigns, Advertising campaigns, brand pageso Content optimization: research, product pages, keywords, SEO, media contento Sales forecasting and establishment of updates, supply monitoringo Coordination of dedicated Amazon projects: FOB, Web-optimized packagingo Business monitoring: internal reporting and presentations, P&L trackingo Management of a dedicated Amazon ADV assistant and agency/freelance service providers
- Juratoys SASManagement of Janod's offer on MarketplacesRETAIL (SMALL BUSINESS)January 2019 - July 2020 (1 year and 7 months)Royan, FranceDeployment and management of Janod's offer on Marketplaces: Amazon, Cdiscount, Fnac, La Redouteo Definition of the offer strategy: product mix, pricing policy, shipping costso Implementation and optimization of data feeds / content (Lengow aggregator)o Implementation of promotions: promotions, negotiation of highlightso Management of "Fulfilled By" marketplace supplies (off-site stock)
- Juratoys SASDeployment of the janod.com online storeRETAIL (SMALL BUSINESS)March 2018 - April 2019 (1 year and 1 month)Royan, FranceDefinition of the strategy, needs, deployment by coordinating internal and external stakeholders:o Choice of selection, shipping and return policy, and payment methodso Establishment of the acquisition and loyalty plan: automated emails, SEA, Loyalty Clubo Optimization of the customer journey: categories, search, product page, purchase funnel
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Education
- MASTER 2 BUSINESS SCHOOLToulouse Business School (Toulouse)2012• Spécialisation : Marketing B to C • International : Semestre en anglais + semestre à l’ESEC Barcelona
- PREPARATORY CLASS FOR GRANDES ÉCOLESLycée Michel Montaigne (Bordeaux)2008Classe Préparatoire aux Grandes Ecoles de Commerce (voie scientifique)
Certifications
- Advanced Negotiation Techniques 1Scotwork2017