Leila O.

I help you build a strong, coherent, and memorable personal and professional brand to increase your revenue. My expertise combines brand strategy, digital communication, and personal branding to help you align your image, discourse, and influence.

🐆 Brand Strategy & Positioning

→ Brand positioning audit and definition

→ Clarification of promise, values, and storytelling

→ Brand platform creation (vision, mission, message, personality)

→ Strategic rebranding & repositioning

🐆 Communication & Content Strategy

→ Development of a tailor-made editorial strategy (Instagram, LinkedIn, Substack, podcasts…)

→ Creation of high-value content: storytelling, captions, articles, scripts

→ Alignment of brand discourse across all channels

→ Optimization of consistency between your image and your communication

🐆 Personal Branding & Expert Image

→ 1:1 coaching to assert your personal brand identity

→ Clarification of your perceived value and professional image

→ Creation of a strategic and authentic personal brand

→ Development of your online authority and notoriety

🐆 Press Relations & Media Visibility

→ Writing of press kits and releases

→ Pitches and introductions to media

→ PR strategy to strengthen your credibility and public image

→ Management of influence communication and public speaking

Artistic Direction Assistant – ISCOM

Support for artistic direction in the design and implementation of the school's visual identity: graphic variations, visual guidelines, and overall consistency of the brand guidelines.

Creation of print & digital visual materials (posters, brochures, banners, social media posts, internal presentations) in line with the brand image and communication objectives.

Participation in communication campaigns: development of creative concepts, visual storytelling, and coordination between marketing and graphic design teams.

Contribution to social media content strategy and the school's digital branding to enhance its notoriety and student appeal.

Creative monitoring & benchmarking of design and communication trends in the education and lifestyle sector.

Digital Communication & Brand Content Officer – MFF Corporate

Creation and launch of the brand's website: definition of the sitemap, storytelling, and content strategy, in line with the brand identity and corporate positioning.

Management and animation of social media (Instagram & LinkedIn): planning, writing, creation of visual content, and implementation of an engaging editorial strategy.

Design, strategy, and writing of newsletters, integrating an omnichannel communication plan to enhance brand awareness, loyalty, and digital visibility.

Development of the 2021 annual action plan, including communication objectives, branding axes, and priority digital campaigns.