Freelancer profile translated to English.
Back to original languageAbout Leila
Multi-cloud Salesforce specialist with over 14 years of experience, I act as a senior technical-functional Business Analyst on complex projects: business scoping, design, configuration, and delivery. Expert in Marketing Cloud, Service Cloud, and Sales Cloud, I master multi-channel environments and complex CRM architectures. Certified Salesforce Data Cloud / AI / Agentforce (2025).
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Sannois (up to 50km)
Experience
- BPI FranceSenior Business Analyst Salesforce Marketing Cloud (SFMC)BANKING AND INSURANCESeptember 2023 - Today (2 years and 11 months)Maisons-Alfort, FranceDeployment and evolution of Salesforce Marketing Cloud in a multi-business unit environment for Digital Marketing and IT teams.
- Gathering business needs, technical-functional scoping, writing User Stories and detailed design specifications
- Integration and docking of BPI applications with SFMC via connectors and APIs (SSO, Salesforce Core)
- SFMC configuration, SQL development via Automation Studio, and deployment of complex journeys
- Analysis of email deliverability and optimization of business campaigns
- Planning features in Program Increment Planning (SAFe)
- Support and run management for Marketing and IT teams
- Documentation on Confluence, backlog prioritization on Jira
⚙️ Methodology: Agile SAFe - HAROPA PORTPart-time SFMC ConsultantIMPORT AND EXPORTOctober 2025 - January 2026 (3 months)Paris, FranceDecommissioning of Sarbacane and full deployment of Salesforce Marketing Cloud as a standalone solution.
- Setup of SFMC from scratch: complete application configuration
- Creation of the SFMC data model and Data Extensions for segmentation via SQL
- Setup of the Service Cloud / SFMC connector
- Design and deployment of Journey Builder for marketing campaigns
- Creation of Cloud Pages
- Change management, business training, and writing of a technical guide
- GENDARMERIE NATIONALE (BNUM / DGGN)Senior Business Analyst / Proxy PO Service CloudDEFENSE AND MILITARYJanuary 2023 - June 2023 (5 months)Rennes, FranceMigration of the existing CRM (Easyware) to Salesforce Service Cloud for theDigital Brigade of the National Gendarmerie.
- Gathering business needs, facilitating workshops, formalizing use cases and writing User Stories in collaboration with the PO
- Design of the data model and proposal of technical-functional solutions
- Complete configuration of Service Cloud: objects, fields, application, Knowledge
- Implementation of Omni-Channel with automatic distribution of user chats
- Change management through real-condition testing sessions with gendarmes
- Configuration of Experience Cloud (Landing Pages) and Salesforce Scheduler
- Management of the development team, unit tests, and non-regression tests
⚙️ Methodology: Agile Scrum
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Education
- MASTER, MARKETING MANAGEMENT THROUGH QUALITYSKEMA Bachelor2008MASTERE, MARKETING MANAGEMENT PAR LA QUALITE
- Professional training, WEBECOLE EN COMMUNICATION GRAPHIQUE2010Formation professionnelle, WEB
Certifications
- CTI VocalcomHermès Vocalcom2020
- Salesforce PardotSALESFORCE2015
Skill set
Categories
- Other