Freelancer profile translated to English.

Description

Senior Consultant in Institutional Communication and Digital Strategy, I support Communication Departments indesigning and managing ambitious projects, from vision to implementation, with aresolutely digital prism.

♥️Today, I put this dual expertise at the service of ambitious companies and projects, through tailor-made freelance missions, combining strategy, rigor, and creativity.♥️

My Areas of Intervention

Communication Strategy

● Communication diagnosis and audit.

● Definition of positioning and key messages.

● Creation of an integrated communication strategy: internal / external // digital.

● Support for teams in operational implementation.

● Monitoring of KPIs and evaluation of action performance (ROI).

External & Internal Communications

● Development of 360° communication plans.

● Design of engaging campaigns to enhance brand visibility and/or corporate culture.

● Production of high-value-added content.

● Animation of collaborative tools.

● Creation of digital campaigns.

● Management of service providers.

● Management, coordination & supervision of editorial production (textual, visual, video).

● Crisis management, support for sensitive changes.

Digital Project Management

● Functional scoping and writing of specifications.

● Management of audits and redesigns of websites or applications.

● Creation of websites, intranets, extranets, collaborative platforms, mobile applications.

● Coordination of technical and creative teams.

● Production and deployment monitoring (planning, budget, quality, delivery).

● Change management and team training support.

Need a communication consultant, expert in digital project management? Contact me!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Annecy (up to 50km), Genève (up to 50km), Paris (up to 50km), Lyon (up to 50km), Megève (up to 50km)

MANUFACTUR-E
FOUNDER & CEO (BUSINESS CREATION)
September 2008 - Today (17 years and 11 months)
Megève, France
Bicephale, Manufactur-e is both a start-up & an on-line corporate communication consulting agency, with a mission that breaks down into 3 axes:
>Production and editing of SaaS electronic solutions to help companies go fully digital, particularly on corporate communication topics (Ex: www.wishesfactor-e.com)
>Execution / implementation of 360 digital projects
>Consulting & support for companies in thinking, studying, implementing, auditing, etc.

❖Key clients:
CARREFOUR | VEOLIA | JCDECAUX | ACCOR | ETC...
Institutional Communication Strategy Communication Strategy Consulting Internal and External Communication Internet Audit
AREVA
GROUP ONLINE COMMUNICATION MANAGER > CORPORATE COMMUNICATION DEPARTMENT
February 2002 - July 2008 (6 years and 5 months)
Creation, management and animation of the www.areva.com website:
>Driving and implementing the corporate website's editorial line.
>Evolutions, updates, online events and other actions to ensure the website's activity.
>Implementation of the relational marketing strategy.

❖Main awards:
- TopCom d'or 2004
- Cristal Award 2005
- Boursoscan 2006

Development & implementation of the Group's Internet strategy:
>Deployment within the group's subsidiaries of functional, graphical & editorial guidelines (adaptation of the group's website).
>Support and assistance for group entities in their online activities, monitoring and control.
>Exchange of best practices and pooling of tools.
Nokia Mobile Phone
RELATIONAL MARKETING & INTERNET MANAGER > GROUP FUNCTIONAL REPORTING
TELECOMMUNICATIONS
January 1999 - January 2002 (3 years)
Finlande, Mondeville, France
Development & implementation of the Relational Marketing strategy for France:
>Direct marketing, traffic generation to points of sale, creation of channels & opportunities for dialogue and meetings with brand ambassadors, animation of the Nokia Club, management of the relational database (targeting, qualification, history...).
>Support for Key Account Managers in creating joint operations with Distribution.
>Integration into the Group Relational Marketing Steering Committee (Finland) for sharing ideas & feedback on actions taken.

Development & implementation of the Internet strategy & steering of the multi-channel Editorial Committee
>Design, production, updating and animation of the www.nokia.fr website
>Definition of editorial consistency & complementarity of internal & external communication tools, online and offline, Group & local.