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Leïla ChristineLC

Leïla Christine

Digital Strategist Music & Entertainment Media

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Leïla

Digital Strategist specializing in Music & Entertainment Media, I spent 4 years as Head of Scheduling at Trace, where I managed playlists and steered content strategy for France, the French West Indies-Guiana, and the Indian Ocean, in direct coordination with Sony Music, Universal, and Epic Records.

This experience taught me one essential thing: in the creative industries, content quality is not enough. It's the strategy behind its distribution that makes the difference between a stagnant digital presence and a growing audience.

After targeted retraining and a certification in Digital Marketing, I launched my business to support organizations with potential whose digital presence does not yet reflect their true value: independent labels, urban and Caribbean media, podcast studios, lifestyle and cultural content creators.

What I bring concretely: an analytical view of your digital ecosystem, a content strategy anchored in the realities of your market, and results-oriented execution.

I offer three packages depending on your needs: audit only, audit + strategy, or complete package with execution. Contact me for a personalized quote.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • TRACE
    MUSIC/ HEAD OF SCHEDULER
    October 2019 - April 2024 (4 years and 6 months)
    Coordination of posts and programming for social media. Organization of artist interviews for France, Caribbean & Indian Ocean clusters. Coordination with labels and record companies. Updating of program schedules. Management of programmers for France, French West Indies & Indian Ocean.
    Communication Strategy Content Strategy Content Creation Social Media Television
  • SKYROCK
    RECEPTIONIST/SWITCHBOARD OPERATOR
    July 2014 - August 2014 (1 month)
    Receptionist (welcoming visitors and artists) and switchboard management. Meeting room management.
  • BNP PARIBAS CARDIF
    ASSISTANT MANAGER
    October 2010 - June 2012 (1 year and 8 months)
    Managing the manager's schedules. Organizing weekly manager meetings. Managing the department's move. Preparing the manager's presentation files. Preparing and organizing the manager's travel.

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Education

  • Assistant Manager
    CPEA PARIS
    2012
    Assistante manager
  • Master's Degree in Journalism
    IEJ PARIS
    2017
    Master Journalisme

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