You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Leila B.LB

Leila B.

Business Analyst & Product Manager

€290/day
Madalena, PT
3-7 years

Average response time: 1 hour

About Leila

I’m a Business Analyst & Product Manager with 6+ years of experience in IT projects, turning business needs into high-impact digital solutions.

I manage digital products end-to-end — from discovery and requirements gathering to delivery and continuous improvement — ensuring alignment with both business goals and technical feasibility.

Skilled in Agile methodologies (Scrum/Kanban), requirements analysis, backlog management, process mapping (BPMN), stakeholder management, and data-driven decision making.
I’ve successfully collaborated with international teams, delivering solutions that improve efficiency, reduce rework, and maximize ROI.

As an additional capability, I can also provide support in paid traffic campaigns and social media management for digital products.

(The proposed daily rate is adapted to the project’s complexity and budget.)
  • Portuguese

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • MVE Nexus
    Paid-Traffic Management
    July 2025 - Today (11 months)
    I plan, launch and scale high-ROI campaigns across Meta (Facebook / Instagram), TikTok and Google —turning ad spend into measurable growth, not vanity clicks.

    What I deliver:
    • Strategy & Architecture - audience research, funnel design, budget mapping and KPI definition.
    • Campaign Build
    • Creative & Copy Briefing – data-backed angles, hooks and formats; rapid A/B testing.
    • Continuous Optimisation – daily checks, bid/placement tweaks, negative-list updates, rule automation.
    • Reporting & Insights
  • Apprio
    Product Manager | Business Analyst
    January 2023 - Today (3 years and 5 months)
    Drives healthcare product development, ensuring HIPAA compliance, process efficiency, and UX optimization. Leads business analysis, stakeholder collaboration, and Agile implementation.
    Business analysis Product management Requirements specification
  • Prime IT
    Business Analyst
    January 2022 - January 2023 (1 year)
    Improved energy sector processes through data analysis, UX research, and documentation (BRD, SDD). Led stakeholder communication and Agile development initiatives.

Recommendations

Be the first to recommend Leila

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Degree
    Universidade Aberta
    Degree in Management
  • FullStack Programming Bootcamp
    Code for All_
    2019
    FullStack Programming Bootcamp

Certifications

Skill set

Categories