About Leila
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- MVE NexusPaid-Traffic ManagementJuly 2025 - Today (11 months)I plan, launch and scale high-ROI campaigns across Meta (Facebook / Instagram), TikTok and Google —turning ad spend into measurable growth, not vanity clicks.What I deliver:
- Strategy & Architecture - audience research, funnel design, budget mapping and KPI definition.
- Campaign Build
- Creative & Copy Briefing – data-backed angles, hooks and formats; rapid A/B testing.
- Continuous Optimisation – daily checks, bid/placement tweaks, negative-list updates, rule automation.
- Reporting & Insights
- ApprioProduct Manager | Business AnalystJanuary 2023 - Today (3 years and 5 months)Drives healthcare product development, ensuring HIPAA compliance, process efficiency, and UX optimization. Leads business analysis, stakeholder collaboration, and Agile implementation.
- Prime ITBusiness AnalystJanuary 2022 - January 2023 (1 year)Improved energy sector processes through data analysis, UX research, and documentation (BRD, SDD). Led stakeholder communication and Agile development initiatives.
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Education
- DegreeUniversidade AbertaDegree in Management
- FullStack Programming BootcampCode for All_2019FullStack Programming Bootcamp
Certifications
- Program GT (Gestão de Tráfego)Mentoria Gestor de Tráfego (Luciano Larrossa)2025
- UiPath Academy Automation Business Analyst Foundation TrainingUiPath2023