Freelancer profile translated to English.
Back to original languageAbout Leila
Who am I? 🤔
Hello, I'm Leïla. I'm passionate about marketing, graphic design, and event management, and I'm now offering my freelance services.
My degrees? 🎓
After a Bac ES, I naturally moved into a preparatory year for applied arts at LISAA. I then pursued a bachelor's degree in Communication and Valorization of Territories, specializing in the management and valorization of tourist and cultural sites at IUT of CAEN, followed by a Master's degree in Marketing, Sales, and Social Media at IAE of Caen.
My various roles during my studies 💼
Product Manager, Marketing and Communication Manager, Marketing Project Manager, and Family Marketing and Policy Officer – I've held several positions during my academic and professional journey.
But what can you actually do? 🧐
From graphic design and influencer monitoring to developing marketing strategies, I've had the opportunity to participate in numerous missions that allow me to be agile and versatile across a wide range of skills.
List of services: 🎨
- Logo and brand identity design,
- Layout and POS display creation. In pixels or millimeters, in CMYK or RGB, I adapt and develop your content. 😉
- Social media visual creation, whether graphic design or photography, I'm ready to shoot your best products to showcase them on your networks! 🔥
- Web Content Writer - E-mailing Website Maintenance - Content Creation 🖊️
- Storytelling
- Article creation (website banners, SEO-friendly technical data sheet creation. (WordPress is my friend!).
- Influence and Events📈
- Strategy / Benchmark: 📊
Analysis/audit of your company and strategic and operational recommendations based on your KPIs (because providing a PPT is good, but having concrete actions to give to your teams is better).
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LACOM ConsultingMarketing and Operational ConsultantApril 2023 - Today (3 years and 2 months)- Strategy creation and project management for businesses- Visual creation- Social media management- Advertising (Meta Ads, Google Ads)- Website creation and SEO, SMO- Graphic design (logos, business cards, brand identity...)- Influencer marketing- Consulting- Branding and personal branding- In-house team training
- IGC Business SchoolMarketing / Communication / Events / E-commerce LecturerEDUCATION AND E-LEARNINGJanuary 2023 - June 2025 (2 years and 5 months)Angers, FranceMarketing and communication coaching and courses from Bachelor's to Master's level for students in event and digital fields.Thesis supportBusiness mentoringJury and grading of national exams- Marketing, Sales, Social Media, DTP, Event Management courses- Marketing strategy, Content creation- Thesis jury and writing support- Grading of national exams
- Groupe La Boucherie RestaurantLocal Marketing and Family Policy OfficerRESTAURANTS AND FOOD SERVICEDecember 2022 - April 2023 (4 months)Angers, FranceImplement the local and multi-local strategy for restaurants:Support restaurants in animating the annual marketing plan and implement tools to address local issues in collaboration with support teams,Implement local operations,Create communication tools and manage their production (print materials, advertisements, videos, email, SMS, radio spots, social media, Google Ads, etc.),Assist struggling restaurants (perform audits) and identify growth levers or areas for improvement,Implement local sponsorships,Monitor field execution and measure the impact of actions.Lead the marketing and communication strategy for restaurant openings:Propose any necessary concept adaptations for new locations,Work on the visibility of the point of sale before opening,Identify and manage a pre-opening and launch action plan across all online and offline channels,Train and support on-site teams in communication tools.Create specific "Tool Boxes" to address business challenges:Lead the development of the marketing platform for local marketing aspects (using CMS - WordPress),Maintain the sales guide.Work on the customer journey and experience:Define and deploy the family policy through welcoming children in restaurants,Support franchisees in digitizing their point of sale.
Recommendations
FL
SE
+2
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Education
- Master in Marketing, Sales, and Social MediaIAE of Caen2022Création de site internet : HTML-CSS, WORDPRESS Elementor Stratégie marketing / Communication : veille, réseaux sociaux, management stratégique / Référencement SEO, SEA, SMO, tendances des consommateurs
- Bachelor's Degree in Communication and Valorization of Territories, specializing in the management and valorization of tourist and cultural sitesIUT of Caen2020Marketing, Evenementiel, Gestion de projet BtoB BtoC
Certifications
- Inbound MarketingHubspot2022
- Search AdvertisingGoogle Ads2022