Freelancer profile translated to English.

Description

Who am I? 🤔

Hello, I'm Leïla. I'm passionate about marketing, graphic design, and event management, and I'm now offering my services as a freelancer.

My degrees? 🎓

After a Bac ES (high school diploma), I naturally moved on to a preparatory year in applied arts at LISAA. I then pursued a bachelor's degree in communication and valorization of territories, specializing in the management and valorization of tourist and cultural sites at IUT of CAEN, followed by a Master's degree in Marketing, Sales, and Social Media at IAE of Caen.

My various roles during my studies 💼

Product Manager, Marketing and Communication Manager, or Marketing Project Manager and Family Marketing Officer, I've held several positions during my academic and professional journey.

But what can you actually do? 🧐

From graphic design to influencer monitoring and marketing strategy development, I've had the opportunity to participate in numerous projects that allow me to be agile and versatile in many skills.

List of services: 🎨

- Logo and graphic charter creation,

- Layout and POS display creation. In pixels or millimeters, CMYK or RGB, I adapt and develop your content. 😉

- Social media visual creation, whether graphic design or photography, I'm ready to shoot your best products to showcase them on your networks! 🔥

- Web Content Writer - Emailing Website Maintenance - Content Creation 🖊️

- Storytelling

- Article creation (website banners, SEO-friendly technical data sheets. (WordPress is my friend!).

- Influence and Events📈

- Strategy / Benchmark: 📊

Analysis/audit of your company and strategic and operational recommendations based on your KPIs (because providing a PPT is good, but having concrete actions to give to your teams is better).

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Remote only

Primarily works remotely

LACOM Consulting
Marketing and Operational Consultant
April 2023 - Today (3 years and 4 months)
- Creation of strategies and project management for businesses
- Visual creation
- Social media management
- Advertising (Meta Ads, Google Ads)
- Website creation and SEO, SMO
- Graphic design (logos, business cards, graphic charters...)
- Influencer Marketing
- Consulting
- Brand Image and Personal Branding
- Internal team training
Graphic Design SEO Influencer Marketing Web Marketing Strategy Visual Communication
IGC Business School
Marketing / Communication / Event / E-commerce Lecturer
EDUCATION AND E-LEARNING
January 2023 - June 2025 (2 years and 5 months)
Angers, France
Support and courses in marketing, communication, event management, and e-commerce for Bachelor's to Master's students in event and digital fields.
Thesis support
Business follow-up
Jury and grading of national exams
- Courses in Marketing, Sales, Social Media, DTP, Event Management
- Marketing strategy, Content creation
- Jury and support for thesis writing
- Grading of national exams
DTP Content Marketing Inbound Marketing Social Media Event Management
Groupe La Boucherie Restaurant
Local Marketing and Family Policy Officer
RESTAURANTS AND FOOD SERVICE
December 2022 - April 2023 (4 months)
Angers, France
Implement the local and multi-local strategy for restaurants:
Support restaurants in animating the annual marketing plan and implement tools to address local issues in collaboration with support teams,
Implement local operations,
Create communication tools and manage their production (print materials, advertisements, videos, emailing, SMS, radio spots, social media, Google Ads, etc.),
Assist struggling restaurants (conduct performance audits) and identify growth levers or areas for improvement,
Implement local sponsorships,
Monitor field execution and measure the impact of actions.

Lead the marketing and communication strategy for restaurant openings:
Propose possible concept adaptations necessary for locations,
Work on the visibility of the point of sale before opening,
Identify and lead a pre-opening and launch action plan across all online and offline channels,
Train and support teams in the field on communication tools.

Create specific "Tool Boxes" to address business challenges:
Lead the development of the marketing platform for local marketing aspects (using CMS - WordPress),
Maintain the commercialization guide.

Work on the customer journey and experience:
Define and deploy the family policy through the welcome of children in restaurants,
Support franchisees in the digitalization of their points of sale.
Local Marketing Graphic Design

Check out Leila's experience

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Master's Degree in Marketing, Sales, and Social Media
IAE of Caen
2022
Création de site internet : HTML-CSS, WORDPRESS Elementor Stratégie marketing / Communication : veille, réseaux sociaux, management stratégique / Référencement SEO, SEA, SMO, tendances des consommateurs
Bachelor's Degree in Communication and Valorization of Territories, specializing in the Management and Valorization of Tourist and Cultural Sites
IUT of Caen
2020
Marketing, Evenementiel, Gestion de projet BtoB BtoC

Check out Leila's education

Inbound Marketing
Hubspot
2022
Search Engine Advertising
Google Ads
2022

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