Freelancer profile translated to English.
Back to original languageAbout Leïla
With 3 years of experience in e-commerce project management and communication, I am currently an IT Digital Project Manager at CHANEL, collaborating with heritage teams on their internal projects.
After a high school diploma (ES) with honors in Abidjan, a Bachelor's degree in Luxury (Luxury Marketing), and a Master's degree in Digital Strategy in Paris, I am ready to support you in managing your projects through tailor-made digital solutions.
Thus, specializing in the luxury and digital sectors, I offer a range of services to boost your digital (or phygital) initiatives and projects:
👩🏻💻 Digital Project Management: From conception to execution, I oversee your showcase or e-commerce website projects, including content development and management, feature evolution and deployment, testing, and graphic and technical redesigns.
💰 Digital Strategy: I develop tailor-made digital strategies focused on your acquisition, conversion, retention, and brand awareness goals.
📱 Content Creation: When it comes to content creation, I handle everything from writing articles and newsletters to designing dynamic visuals and videos, perfectly adapted for your social media. The goal? Engage your audience, boost your online visibility, and enrich your digital presence across various platforms.
🎨 Web Design and Creation: Specializing in WordPress, I can take charge of creating, designing, or redesigning your website (your pages; your newsletters), maintaining a user-centric approach.
For more information, I invite you to discover my world on my portfolio: leila-ahmed.com and leave me a little message 😉
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- CHANEL SAS - Corporate IT - GDPIT Digital Project Manager at CHANELLUXURY GOODSFebruary 2024 - Today (2 years and 4 months)Paris, FranceWithin the GDP (Global Digital Platforms) team, Corporate IT division.Management of various internal applications for CHANEL's Heritage department and communication between stakeholders throughout the project phases.1. Internal WordPress Site- Content management for Heritage- Management of a WordPress site (content publishing, layout, editorial strategy) in French and English- Technical monitoring / project and evolution monitoring (ticketing, testing, technical validations)- Consideration for site usability and evolution improvements (UX/UI)- Development of new application categories- Creation and sending of monthly newsletters (in French and English)- Analytics tracking and numerical reporting- Monitoring of site infrastructure redesigns, DRP, and B&R2. Inventory Management Tool for Reserves- Technical monitoring (ticketing, testing, technical validations)- Creation of mockups (UX/UI)- Project and evolution monitoring- Communication between business and stakeholders (technical teams, developers, etc.)
- CapharnaümE-commerce Manager and Digital Communication Officer at CapharnaümE-COMMERCEOctober 2021 - September 2024 (2 years and 11 months)Paris, FranceSummary of my apprenticeship: https://leilahmed.fr/- Social media management (Instagram, LinkedIn, Facebook)- Creation of visuals for social media- Product catalog management (product sheet creation, photo editing, assembly, online publishing...)- Creation and sending of newsletters for customers (B2C)- Creation and sending of newsletters for sellers (B2B)- Redesign of the Instagram account (icons for highlights, stories, posts, ...)- Recruitment of new sellers- Redesign of certain website pages with Elementor- Participation and follow-up of communication actions- Implementation of Pop-Up Store and communication strategy for various collaborations: "Capharnaüm X Sous le Sable" and "Capharnaüm X Family Affaire"
- AesthéSEO Web WriterHEALTH AND WELLNESSDecember 2023 - January 2024 (2 months)Paris, FranceSEO Web Writer: writing articles about well-being, optimized for natural referencing.My written articles:• How to compensate for lack of light in winter?https://aesthe.com/medecine-esthetique-visage/conseils-visage/comment-compenser-manque-lumiere-en-hiver/• Detox after the holidayshttps://aesthe.com/medecine-esthetique-visage/conseils-visage/detox-apres-les-fetes/• From what age can one have permanent hair removal?https://aesthe.com/epilation-laser/conseils-epilation-laser/a-partir-de-quel-age/• The different types of lasers for the skin used in aesthetic medicinehttps://aesthe.com/medecine-esthetique-visage/conseils-visage/differents-lasers-peau/• Under-eye wrinkles: how to reduce wrinkles around the eyes?https://aesthe.com/medecine-esthetique-visage/conseils-visage/comment-attenuer-rides-yeux/• Detox after the holidays: the essentials of manual lymphatic drainage and its benefitshttps://aesthe.com/medecine-esthetique-corps/conseils-corps/drainage-lymphatique/• Early baldness around age 20: Discover all the solutions to combat early baldness such as hair transplantationhttps://aesthe.com/cheveux/conseils-cheveux/calvitie-precoce-solutions/• The benefits of collagen on the skinhttps://aesthe.com/medecine-esthetique-visage/conseils-visage/bienfaits-collagene/• Who can perform a tattoo removal procedure?https://aesthe.com/detatouage/conseils-detatouage/qui-realise-un-detatouage/
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Education
- Expert in Digital StrategyESD - École Supérieure du DigitalMaster 2, Stratégie et Communication digitale
- Bachelor in Luxury MarketingSup de Luxe2021Bachelor's degree, Marketing
Certifications
- SEO oncrawlOncrawl2022
- PrestashopPrestashop2021