Lehyan Rakez

With several years of experience in international business development, particularly in the Africa and Middle East regions where I managed commercial operations in 13 countries, I have acquired solid expertise in:

• Field conquest and prospecting: developing new markets, creating local partnerships, and managing complex sales cycles.

• Commercial strategy: developing and deploying action plans adapted to local specificities, market analysis, KPI monitoring, and commercial performance optimization.

• Team management and distributor management: supervising sales forces and managing a network of partners in several countries.

• Management of public and private tenders, an essential element for securing high-value contracts.

• International negotiation and key account management, including the renegotiation of framework agreements and maintaining a high level of customer satisfaction.

Trilingual (French, English, Spanish) with an advanced level in Arabic, I am also accustomed to working in multicultural contexts and representing the company in the field, with clients, institutions, and strategic partners.