About Lee
What I Do
I help healthcare organisations, agencies, and research teams uncover insights that drive strategy, brand positioning, and patient-centered innovation. With 15+ years’ experience, I specialise in blending empathy and analytical rigour to deliver clear, actionable outcomes.
Core Services
• In-depth interviews & focus group moderation
• Patient & HCP journeys
• Usability studies (devices, packaging, digital tools)
• Concept, message, and device testing
• Market evaluation & segmentation
• Strategic analysis & actionable reporting
Key Strengths
• Skilled at emotionally sensitive interviews (patients, carers, vulnerable participants)
• Experienced with GPs, specialists, nurses, pharmacists, payers, KOLs, and NHS stakeholders
• Trained in Adverse Event Reporting & BHBIA guidelines
• Clear, concise debriefs tailored for medical, strategic & commercial teams
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- HealthcareMarket Research Moderator & AnalystHEALTH AND WELLNESSJanuary 2025 - Today (1 year and 7 months)United Kingdom• Background and exploratory : Identification of unmet needs and clinical trials design• Testing: product concept, messages, ad concepts, logos, devices and detail aids• New product development• Brand development• Positioning• Segmentation• Advertising• Market evaluation• Patient and carer interviews on highly emotional/delicate subjects• Cost effectiveness
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Education
- Nation Certificate in Computer StudiesBTEC1993Nation Certificate in Computer Studies
- Design and Interpretation of Clinical TrialsJohns Hopkins2023Design and Interpretation of Clinical Trials