Freelancer profile translated to English.

Description

Expert in offline and online brand launches and development, I build omnichannel growth strategies. I support brands in Canada and France for long or short missions.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Montréal (up to 10km)

SoSen Inc.
Marketing & E-commerce Director Jouviance
FASHION AND COSMETICS
January 2022 - Today (4 years and 5 months)
Montreal, QC, Canada
• ● Management of the global marketing strategy (product conception and launch, digital, retail, e-commerce)
• ● Responsibility for the product development plan (R&D, training, launch and go-to-market plan)
• ● Responsibility for the marketing P&L and coordination with sales
• ● Sell-through growth of promotions +18% in 24 months
• ● E-commerce sales growth of +10% in 24 months thanks to a Shopify redesign and UX optimization
• ● Deployment of influencer campaigns and strategic partnerships (+30% digital engagement)
• ● Budget management
Brand Strategy Product Launch Strategy E-commerce Strategy Branding General Management
Groupe Marcelle
Digital & E-commerce Product Manager
FASHION AND COSMETICS
January 2019 - January 2022 (3 years)
Montreal, QC, Canada
• ● Management of the transactional platforms for 4 brands (Magento).
• ● Migration to Magento 2 PWA
• ● Launch of online warehouse sales (100% revenue target for the first edition, +300% revenue target for the second edition)
• ● Improvement of customer experience and loyalty (CRM)
E-commerce Strategy Digital Project Management Website Maintenance Team Management Agile Project Management
Néron Inc.
E-commerce Manager
June 2019 - October 2019 (4 months)
Montreal, QC, Canada
• ● Development of online sales and awareness
• ● Product merchandising on the website, content management
• ● Implementation of newsletter campaigns and SEM campaigns