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Léa WagrezLW

Léa Wagrez

Brand Content Strategy/Storytelling | Expert LinkedIn

€450/day
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Léa

Does your company have a story? Let's give it the voice it deserves.

With 4 years of experience in editorial strategy, I help companies (SMEs and large corporations) create memorable content to generate concrete results.
My approach is twofold: I link brand storytelling with performance.

Why work with me?
I'm accustomed to working in demanding and technical sectors. From the aeronautics industry with Safran to the health challenges at Alter Eco Santé, I know how to transform complex subjects into clear, engaging, and memorable content.

My areas of expertise:
LinkedIn 360° Expertise: From revamping your strategic profile to ghostwriting your posts, I boost your visibility and authority to turn your network into a prospecting tool.

Content Strategy & SEO: Creation of semantic cocoons and writing optimized articles to dominate search results while staying true to your brand image.

Content Design: Because content isn't just about words, I design your marketing materials (infographics, flyers, cards) to ensure visual consistency across all your touchpoints.

My method:
I'm not just an executor; I'm a partner in your growth. My goal? To ensure every word written serves your brand image and your business objectives (ROI).
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • E-Move Management
    Digital Communication Consultant
    CONSULTING AND AUDITS
    March 2026 - Today (3 months)
    Toulouse, France
    My mission: Optimize LinkedIn profiles and boost the visibility of Fabienne Margollé, a management consultant.

    Influence/Storytelling Strategy: Defining a differentiating editorial line and producing high-value content to engage the target audience.
    Complete LinkedIn profile optimization to improve referencing and conversion.

    Close Support: Specific analysis, needs assessment, and strategic recommendations.
    LinkedIn Profile Optimization LinkedIn Training Editorial Strategy Storytelling LinkedIn Visibility
  • Anyfields
    Marketing & Communication Manager
    MECHANICAL ENGINEERING
    October 2025 - Today (8 months)
    Toulouse, France
    Accelerating visibility and 360° Marketing Strategy (DeepTech Sector)

    My mission: Define and deploy a global marketing/digital strategy for an innovative startup (antenna measurement). The objective: transform a complex technological brick into a strong and visible international brand.

    Strategy & Growth: Creation of the complete digital ecosystem to attract and convert qualified leads.

    Content Factory & Thought Leadership: Production of high-value technical content (articles, interviews, product videos).

    Implementation of a high-performing bi-monthly newsletter.

    Strategic Partnerships: Co-marketing and cross-content creation with industry leaders (e.g., Siemens).

    Social Media & YouTube: Management of the LinkedIn page: +100 qualified followers per month.
    Launch of the YouTube channel (demo videos, shorts) and SEO optimization.

    International Events: Coordination of presence at major global trade shows (Space Tech, EUCAP, IEEE AP-S URSI in Detroit).

    Graphic Design: Creation of all materials (Print & Digital) using the Affinity suite and DaVinci Resolve (video).
    Digital Communication Graphic Design Editorial Strategy Storytelling Event Management
  • Safran
    Digital and Editorial Communication Officer
    AVIATION AND AEROSPACE
    August 2024 - September 2025 (1 year and 1 month)
    Blagnac, France
    360° Communication & International Coordination — Safran Electrical & Power

    My mission: Lead the internal and external communication strategy to support brand transformation and visibility in France and internationally.

    International Coordination & Transverse Management: Managing a network of 40 global correspondents (FR/EN).
    Recruiting, training, and coaching 10 internal contributors.

    Influence & Social Media: Deployment of the LinkedIn editorial strategy: +10,000 followers in 1 year.
    Design of high-engagement content campaigns.

    Internal Engagement: Management of the global newsletter (reach: 14,000 recipients).
    Management and animation of the global intranet (technical content, profiles, interviews).

    Large-Scale Event Management: Organization and communication for major events: Bourget Air Show, Tech Days, institutional events.

    Brand Management & Design: Ensuring the consistency of the group's graphic charter across all media (Print & Digital) using Illustrator and Canva.
    Webmarketing Strategy Content Marketing Editorial Content Event Management Definition and Monitoring of Indicators (KPI)

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Education

  • MASTER MARKETING, SALES
    IAE, Metz School of Management
    2021
    Cette formation met en avant la compréhension du marché pour le lancement ou le developpement d'offres. Elle permet notamment de maitriser différents aspects relatifs à ce domaine : - Etudes de marché qualitatives et quantitatives - Le référencement Web et la e-reputation - L'analyse de la concurrence - L'analyse stratégique - La définition d'axes de developpement concrets
  • MASTER WEBMARKETING
    Digital College
    2025
    Cette formation permet de faire l’acquisition des fondamentaux du marketing digital : - Élaborer une stratégie marketing omnicanale alignée avec les objectifs de l’entreprise - Analyser un marché et comprendre les attentes des consommateurs - Construire un plan d’actions marketing à partir des leviers du marketing mix - Intégrer les outils digitaux, la data et les réseaux sociaux dans la stratégie - Suivre la performance marketing via des KPIs et des reportings - Manager une équipe et coordonner les actions dans une logique de résultats - Intégrer les enjeux RSE, sociétaux et technologiques dans la réflexion stratégique - Optimiser le parcours client en lien avec les fonctions commerciales - Développer une vision agile du marketing face aux mutations numériques

Skill set

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