Freelancer profile translated to English.
Back to original languageAbout Léa
Do you want to strengthen your brand image, increase your organic visibility, structure your social media strategy, or run high-performing influencer & content campaigns?
I can help you grow.
I am a freelance **Brand & Marketing Manager**, specializing in the tech beauty, skincare, luxury, and wellness sectors. After several experiences in France and internationally, and a role as Brand Manager at FOREO Sweden, the Swedish beauty-tech brand sold in +180 countries, I have developed expertise focused on brand awareness, desirability, and performance.
I have helped generate+15M organic reach**, **+10k followers in 3 weekson Instagram, managed ROI-driven campaigns (ROAS up to 101%), developedpremium collaborations(Guillaume Diop, Caroline Daur, Christina Milian, Sheika Daley, John Nollet, a network of +50 MUAs), co-created high-end, business-orientedactivations(Maison Albar Hotels Nice, Kat Burki Skincare), and participated instrategic integrationslike Emily in Paris S4 (136 mentions, +34.88% revenue uplift on LUNA™ 4 Mini in 2 months) & S5.
My added value:
•360°expertise: brand management, social media, influencer marketing, content marketing, trade marketing
• A data-driven approach
• Mastery of high-end markets and storytelling
• Ability to amplify organic growth and brand awareness
What I can do for you:
• Brand strategy & positioning
• Social media strategy + editorial line
• Visual identity redesign / Creative Design
• Supervision of Paid & Earned influencer campaigns
• Social ads (Meta, TikTok)
• Reporting & actionable recommendations
• Co-brandings & premium activations
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- FOREO SWEDENBrand Manager FranceLUXURY GOODSMarch 2024 - December 2025 (1 year and 9 months)Paris, France• Definition of the annual marketing, trade, and influencer plan for France with the Marketing Director and Global team: strategic management, budget control, and KPI monitoring.• Management of 360° projects (brand collaborations, social media, PR, trade).• Coordination ofretailactivations anddigital campaigns**(Meta, SEO, Paid Social)**.• Social media management and organic posting: content creation, brand asset development, and editorial calendar management (+10,000 followers in 3 weeks); significant increase in brand desirability, attracting the interest of the Paris Opera.• Implementation and management of influencer & PR operations (macro, micro, and seeding plan): selection and management of KOL relationships to generate +10M organic reach in 2024 and **+15M in 2025**.• Management of an international product placement (Emily in Paris S4):+34.9% revenue in 2 monthson a key product and +136 press mentions, primarily in the United States, Asia, and the Middle East.• Development of high-impact partnerships and collaborations, including celebrities (Guillaume Diop, Caroline Daur, Christina Milian) and opinion leaders (creation of a network of +50 makeup artists, renowned professionals including Sheika Daley and John Nollet).• Logistical coordination of influencer and PR activations during major events (Fashion Week, Cannes Film Festival) and organization of formats (masterclasses, beauty breakfasts) with talents.• Localtranslation**English → French** of produced content and digital campaigns to ensure cultural relevance, brand consistency, and maximum impact in the French market.• Participation in the internationalinternal newsletterto highlight local initiatives, amplify the visibility of French projects, and strengthen communication with global teams.
- FOREO SWEDENInfluence & Digital Marketing SpecialistFASHION AND COSMETICSSeptember 2023 - March 2024 (6 months)Madrid, Spain• Management ofPaid & Earnedcampaigns for the French market, focused on awareness, engagement, and conversion.• Supervision of digital campaigns for key commercial periods (Black Friday, Christmas, Valentine's Day), with operational coordination of internal teams and external partners.• Performance monitoring and optimization: analysis of KPIs (CPV, CTR, ROAS, conversion rate, reach) and recommendations.• Contribution to the structuring and harmonization of multi-market reporting.• Budgetary, contractual, and operational management of influencer campaigns, in coordination with global teams and agencies.
- EXTREME AGENCY & L'ORÉAL DMIPackaging Development Project Manager – L'Oréal DPP & DLLFASHION AND COSMETICSJanuary 2023 - June 2023 (5 months)Paris, France•Complete management of packaging development projectsand execution for premium and luxury brands in the L'Oréal portfolio (Kérastase, Shu Uemura, Carita, Cacharel), autonomously and in coordination with marketing, creative, and production teams.• Cross-functional project management from **strategic brief to final delivery**, with monitoring of schedules, budgets, adherence to deadlines, and quality of deliverables in a demanding international environment.•Contribution to B2B commercial performancethrough indicator analysis and support for marketing teams.•Operational managementof a team of 4 graphic designers, ensuring compliance with brand guidelines and defined standards.On-site placement for Kérastase within the DMI.
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Education
- Master Grande École ProgramKEDGE Business School2025Master Programme Grande École, spécialité Marketing / Vente
- Bachelor's Degree in Management and Finance, Preparatory Class for Grandes Écoles OptionIAE Lille & Lycée Gaston Berger2022Licence Gestion Finance Option Classe Préparatoire aux Grandes Écoles
Certifications
- HubSpot Inbound Marketing CertificationHUBSPOT2025
- Tosa WordPress CertificationTosa Certifications2025