Freelancer profile translated to English.
Back to original languageAbout Léa
Digital marketing specialist with over 10 years of experience for B2C brands**, I support you in the creation and management of **tailor-made acquisition strategiesto optimize your visibility and improve your digital performance.
I have managed media campaigns for brands such asDiptyque, Melvita (L'Occitane Group), Dim (Hanes Group), and Sergent Major,with significant budgets and a 360° approach (SEA, SMA, SEO, affiliation, media campaigns...). These experiences have allowed me to developa global and strategic visionof digital marketing.
Here are some examples of possible support:
Audit
Analysis of your digital strategy and audit of your Google Ads, Meta accounts
Digital Acquisition Strategy
Recommendation and implementation of personalized strategies to achieve your objectives (traffic, conversion...), by optimizing paid and organic levers.
Digital Lever Management
Creation and optimization of campaigns on various channels
- SEA (Google Ads)
- Social Ads (Meta, Instagram, Pinterest, TikTok)
- Affiliation
- Lead generation
- Retargeting
- Display
- Sampling
- Media devices (Veepee, Showroom privé)
Analysis and Reporting
Performance monitoring for continuous campaign adjustment
Feel free to contact me to discuss your needs and develop a tailored strategy together! 📧
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Nancy (up to 20km)
Experience
- diptyqueDigital Paid Media Consultant - Media ManagerLUXURY GOODSNovember 2024 - Today (1 year and 9 months)Paris, FranceMedia manager within the Global Paid Media team• Coordination of the digital media strategy for the US and JP markets: supporting and challenging subsidiaries in the deployment and optimization of their local strategies• Participation in the definition and management of the annual media strategy and global guidelines• Supervision of the media agency: briefing, campaign monitoring, performance analysis, and ensuring the quality of deliverables• Collaboration with the Digital Marketing team on media issues and needs• Implementation of monitoring processes and tools to structure international coordination
- L’Occitane / MelvitaDigital Media, Acquisition, and Influence Manager MelvitaFASHION AND COSMETICSSeptember 2020 - February 2024 (3 years and 6 months)Paris, FranceDefinition and management of the acquisition strategy for paid and organic channelsDeployment of 360° media campaigns• SEA, SMA, Affiliation, Lead Generation, Emailing, Sampling, SEO• Coordination and challenge of various partners and internal teams• Production of creative assets and wordingDevelopment and implementation of the influence strategy• Development of creative concepts in coordination with an agency• Casting and campaign monitoring (paid, collaborations, events)• Establishment of an ambassador contract with Laury ThillemanDefinition and deployment of the social media strategy (IG and FB)• Development of themes and contentBudget managementPerformance analysis and optimization of activationsRecruitment and management of two employees
- Dim / Playtex / Lovable - Hanes FranceTraffic ManagerFASHION AND COSMETICSMarch 2018 - September 2020 (2 years and 7 months)Paris, FranceManagement of paid traffic acquisition for the Dim / Playtex / Lovable brands in the FR, IT, ES, and UK markets in collaboration with external partnersSEA: keyword selection, ad writing, campaign and landing page optimizationSMA | creation of visuals, definition of formats and audiencesLead generation | creative briefing, performance optimization by publisherAffiliation | management and animation of the affiliate program with publishersBudget managementOptimization of Lengow feedsTracking deploymentPerformance monitoring and reporting via Google Analytics
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Education
- MSc Luxury Design and ManagementICN Business School2015Marketing/Marketing Management, General
- Bachelor of Business AdministrationIAE Lille2012Marketing/Marketing Management, General