Freelancer profile translated to English.

Description

I help companies clarify their brand strategy, build effective communications, and transform their ideas into concrete action plans. I can provide ad-hoc support for marketing teams or work upstream on positioning, brand platform, communication, and activation challenges.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 50km)

L'adaptelier
Co-founder – Head of Marketing and Communication / CMO & CCO
E-COMMERCE
September 2023 - June 2026 (2 years and 9 months)
CMO:
Creation and management of brand and communication strategy
Structuring of marketing actions and performance monitoring: acquisition, engagement, conversion
Coordination of external stakeholders (freelancers, partners) and management of communication projects
Development of a community of +10k followers with high engagement
National press coverage (Europe 1, France 3…)
Implementation of content production methods and tools (Notion, Airtable) to improve efficiency
Representation of the organization with institutional, economic, and local/national entrepreneurial ecosystem stakeholders

CCO:
Management of the e-commerce site: structuring, optimization of customer journeys, and continuous improvement of user experience (user stories, backlog...)
Analysis of customer behavior (data + verbatim feedback) and identification of friction points
Implementation of actions to optimize conversion and engagement rates
DDA/ NIJI
Head of Brand Strategy (Strategic Planner)
E-COMMERCE
January 2021 - January 2023 (2 years)
Paris, France
Digital Design Agency, a creative agency within the IT services company Niji

Brands: Orange, RATP, DS Automobiles, Tape à l'oeil, Bureau Veritas, Casino Barrière...

Support and strategic thinking for the evolution of existing offerings or the development of new digital products.

Participation in CES 2023 (January 3-8): presence at the trade show and conferences
Prospective approach: market research, identification of major trends and their potential impact on our clients and prospects
Debriefing presentations to clients and colleagues, in Paris and in the regions

Organization and presentation of Lunch & Learns: a session to simplify a technical/current topic and understand its impact on our sector: NFTs, Metaverse, Pixel War
Presentation of an internal Webinar: NFTs, Metaverse, Web3, and blockchain

Configuration and use of Oculus Quest 2 headsets and the VR universe (particularly Workrooms), training employees on the subject as part of the innovation team.
Webedia
Junior Strategic Planner - Assistant Head of Brand Strategy
PRESS AND MEDIA
February 2021 - September 2021 (7 months)
Paris, France
Brands supported: BNP Paribas, Macif, Shawbrook Bank, SNCF, Jean Louis David, Brico Dépôt, Michelin.

Conducting strategic and competitive benchmarks to identify market trends, evolving consumer behaviors, and brand positioning opportunities.
Continuous monitoring of innovations in communication, marketing, media, and content, with analysis of their potential application to client issues, participation in Vivatech.
Writing and distribution of a weekly newsletter for the entire Strategic Planning France team, summarizing key news, emerging trends, and inspiring initiatives in branding, media, and innovation.