Lea Soldano

I managed three products simultaneously: the shipper-carrier matching marketplace, the internal Back Office, and the carrier mobile app.

I coordinated European expansion across several countries (Spain, Belgium, Germany, Italy, Poland). I redesigned the lot publication process through user interviews and co-design workshops, which reduced publication time from 9 to 3 minutes and generated +6% of freighted lots.

Also, the redesign of the search experience with saved searches and real-time notifications led to a +5% increase in offers received and +2% in freighted lots.

Strong data dimension with a retention and loyalty metrics framework (churn, repeat usage rate, D30/D60), funnel analysis via ContentSquare, and friction detection via Hotjar.

I led a complete overhaul of roles and permissions, automated legal checks during registration and the invoicing process, resulting in a saving of one working day per week for the Finance team.

I implemented product tours and onboarding flows, with behavioral tracking via Appcues, ProductFruits, and ContentSquare.

Within Orange's Parnasse entity, I progressed from Lead PO to PM for the CRM dedicated to premium clients. A 360° tool for advisors, coaches, and financial teams, covering everything from subscription to customer recovery.

I took charge of the complete product cycle, from design workshops with business units to delivery. In partnership with the Customer Satisfaction department, I presented increments to the Parnasse board, tracking objectives, analyzing 6-month results, and making prioritization decisions. I optimized the Finance and Recovery processes, leading to a 2% reduction in complaint tickets.

I coordinated a team of 4 POs, supported the skill development of 2 PO interns, and aligned the entire team on financial and pre-sales processes.

Functional scoping with multiple stakeholders (Customer Service, Marketing, Events, BI, Customer Service, Satisfaction), roadmap, user stories, backlog, testing, and deployment.

Within the TotalEnergies DSI, I managed a portfolio of 16 internal digital products covering various areas: finance, gas station logistics, events, GDPR compliance.

The products ranged from a financial audit tool for controllers worldwide to managing refueling alerts for gas station tanks, including a marketing event app and a parking space management app at TotalEnergies Berlin. I also led the rebranding from Total to TotalEnergies across the entire portfolio alongside ongoing projects.

In a context of limited resources (1 to 2 developers per week per product, shared among 4 POs), I coordinated the weekly allocation of developers based on the value and urgency of each need. I also ensured cross-functional coordination of UX and development teams across the entire portfolio.

Stack: Azure DevOps, Target Process.