Description

I help brands grow, strategically and commercially.

Specializing in brand, e-commerce, and go-to-market strategy, I support companies in building strong positioning, launching products successfully, and turning their online presence into a revenue driver.

My approach is both strategic and hands-on: I develop the concept, execute it, and continuously optimize based on performance.

What I typically support with:

• Shopify & e-commerce optimization

• Brand strategy & positioning

• Product launches & GTM strategy

• Conversion-driven copy & content

• Digital growth & customer experience

Currently working in the sportswear & lifestyle space, I bring a strong sense for premium branding, customer psychology, and what actually drives buying decisions.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Italian
Basic
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

to the top GmbH
E-Commerce & Marketing Manager
FASHION AND COSMETICS
August 2023 - Today (3 years)
South San Francisco, United States
• • Managed end-to-end Shopify operations, including product setup, merchandising, SEO optimization, and website content, improving conversion rate by 30%
• • Owned execution of product launches, coordinating cross-functional teams to ensure timely and effective
go-to-market rollouts
• • Developed and executed multi-channel campaigns (Klaviyo email, social media, influencer marketing) to drive traffic, engagement, and revenue, increasing engagement by 45%
• • Created AI-generated product visuals and optimized product pages to enhance user experience and
support conversion
• • Analyzed performance across website and marketing channels using Google Analytics, Shopify Analytics, and Excel, identifying opportunities to improve CVR, traffic quality, and customer journey
Shopify Email marketing Social media artificial intelligence Digital communication
About You & Co. KG
Key Account Management Working Student
E-COMMERCE
September 2022 - August 2023 (11 months)
Germany
• • Supported management of international fashion brand portfolio, contributing to campaign planning, assortment decisions, and performance tracking
• • Analyzed sales performance, pricing, and campaign effectiveness to identify growth opportunities and
improve sell-through
• • Built and presented business reviews integrating sales data, market trends, and actionable recommendations
• • Collaborated with cross-functional teams (marketing, buying, operations) to align on go-to-market execution
procurement Microsoft Excel Partnerships Fashion
MVP Wardrobe – luxury fashion retailer,
Marketing & Communications Intern
FASHION AND COSMETICS
March 2022 - August 2022 (5 months)
Milan, Metropolitan City of Milan, Italy
• • Supported e-commerce campaigns and seasonal product launches, including influencer collaborations and content execution
• • Coordinated product imagery and digital assets to ensure consistency across website and marketing channels
• • Analyzed engagement and website performance to optimize content and digital growth strategies
• • Launched and scaled LinkedIn and TikTok channels, increasing brand awareness and traffic
E-commerce Shopify Social media TikTok Business analysis

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M.Sc. in Management with a focus on strategic marketing
Católica Lisbon School of Business and Economics
2025
M.Sc. in Management
B.Sc. Außenwirtschaft/Internationales Management
HAW Hamburg – University of Applied Sciences
2023
B.Sc.

Digital Project Manager

Lea Sofie Neill

E-Commerce & Marketing Manager

About Lea Sofie

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