Freelancer profile translated to English.

Description

After studying marketing and e-business, I worked in the luxury and beauty sectors in digital, e-commerce, and eCRM, handling both operational tasks and strategic projects.

Global digital strategy, website redesign, e-commerce site animation, traffic and sales analysis, international development, SEO, community management, eCRM – I have worked on a diverse range of assignments.

I am now looking to work on stimulating projects with an approach I call "Green Digital," based on raising awareness of the negative impact the internet can have on the planet and implementing tools that promote a cleaner and more sustainable web.

Visit my website to learn more:

Industry field of expertise

Languages

English
Fluent
Spanish
Fluent
French
Native or bilingual
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

Jalé Digital
Freelance Digital Marketing & Ecommerce
CONSULTING AND AUDITS
June 2020 - Today (6 years)
Lisbonne, Portugal
Website creation (hosting and domain setup, design, UX, Wordpress integration, QA, launch), emailing (consulting, design, MailChimp or Sendinblue integration, reporting), SEO (Audit & recommendations, technical and content optimization), Green Digital consulting, English/French translations.
Van Cleef & Arpel's
Ecommerce Project Manager
LUXURY GOODS
January 2018 - June 2020 (2 years and 5 months)
Paris, France
• Management of the conversion and customer experience on 3 channels
- e-commerce website (USA, Canada, Europe, China, Japan)
- Weboutique (Wechat eshop in China)
- Call centers (Same écopé as web)

• Website revamp (not yet released): client’s journey requirement definition, validation of user specification, coordination with tech and internal business teams, testing

• international e-commerce strategy and business strategy

• Monthly analysis and reporting to the top management

• Projects coordination (change of ERP, revamp of e-commerce parcels, revamp of trigger emails)

• Management of the eCRM campaigns strategy in cooperation with the retail team

• Management of 3 FTE

Softwares: Google analytics, Jira, AEM, AB Tasty, SAP ERP, SAP BI, Cheetah digital, Iadvize,
Project management Google Analytics Business intelligence Microsoft Powerpoint Atlassian JIRA E-commerce Webmarketing strategy AB Tasty Agile methodology CRM SAP Adobe Photoshop
Annick Goutal
Digital Project Manager
FASHION AND COSMETICS
April 2015 - January 2018 (2 years and 10 months)
Paris, France
Management and monitoring of the US and European eshops : content management, e-merchandising, follow up and analysis of sales and trafic, conversion rate optimisation, development of loyalty programs, follow-up of the P&L and forecasts
Driving trafic : emailing, community management, SEO, SEM, partnerships with micro-influencers
Media: management of a media plan for September 2018
Management of one intern and two ecommerce packers.

Softwares: Magento, Google Analytics, Google Search Console, MailChimp, Adyen, etc.,
Google Analytics Magento Project management Google Search Console Mailchimp E-commerce Adobe Photoshop Adobe Illustrator Webmarketing strategy