Freelancer profile translated to English.
Back to original languageAbout Léa
➤About me:
Graduated with a degree in Webmarketing & E-Business (e-commerce specialization) and with experience at both the advertiser (in France) and agency (in Canada) sides, I have been offering my services as a freelance traffic acquisition specialist for over four years.
I have also launched my own e-commerce site.
In June 2020, I completed the full-stack web development bootcamp at Le Wagon.
➤My experience:
∙ National & international campaigns (+ of 3 languages, Europe & US)
∙ A varied client portfolio: banking, real estate, e-commerce, automotive & carsharing, SMEs, recruitment agencies, start-ups, associations (Google Grants accounts)
∙ Significant budgets up to €100,000 per month
∙ Multi-channel and multi-brand bidding strategies
➤My areas of expertise:
∙ Audit of your advertising accounts
∙ Traffic acquisition strategies
∙ SEA on Google AdWords & Bing (campaign creation, optimizations & bid/budget management)
∙ Display Advertising (Native Ads, Google Shopping, Gmail, Youtube Ads, Outbrain, Taboola, Programmatic on GDN & Tubemogul)
∙ Social Advertising (Audit of your advertising platforms / creation and monitoring of advertising campaigns on: Facebook Ads, Instagram Ads, Linkedin Ads, Twitter Ads)
∙ Creation of dashboards on Google Analytics or Google Data Studio
∙ Reporting based on your KPIs and objectives (conversions, traffic, awareness, etc.)
∙ A/B Testing
➤ I am certified in Google AdWords (Search, Mobile, Shopping, Video, and Display) and Google Analytics
I am therefore able toadvise you, create an acquisition strategy, and optimize your advertising campaignsacross numerous channels & formats, in order to achievethe best possible results based on your objectives.
Feel free to send me a message, I would be delighted to answer your questions and support you on your project!
Have a great day,
Léa
French
Native or bilingual
English
Fluent
Spanish
Basic
German
Basic
Remote only
Primarily works remotely
Experience
- HippieModerne
On Malt
Audit of advertising campaigns on Facebook and GoogleRETAIL (SMALL BUSINESS)September 2018 - September 2018🎯 SEA / Facebook Ads / SMA:I supported the brand by auditing their existing advertising campaigns.Then I established the acquisition strategy and created new campaigns for the launch of a new product.📊 Google Data Studio Reporting - OwardCreation of Google AdWords advertising campaigns (Search)REAL ESTATEOctober 2018 - October 2018À domicile🎯 SEA/ Creation of Google AdWords search network campaigns (real estate theme):- Structure creation- Keyword research and addition- Campaign setup- Ad and extension copywriting- Bid optimization and adjustment📊 Creation of a Google Analytics dashboard and monthly reporting
- Konversion x AltimaWeb campaign managerDIGITAL AND ITFebruary 2017 - October 2017 (8 months)Montréal, Canada🎯 SEM/SEA:
- Creation of web campaigns (Adwords, Bing, Facebook, Twitter, Linkedin, Tubemogul, Double Click)
- Continuous performance optimization and analysis
- Identify new opportunities to increase conversions
- Management of budgets, bids, and keywords
- Build end-of-campaign reports
- Stay updated on platform news
📊 Google Analytics:- Dashboard creation
- Data analysis and KPI selection
👥 Project Management:- Client follow-up and weekly/monthly status preparation
- Quote creation and budget allocation
- Web project management and communication between clients and internal teams
Reviews
Thibault
Thibault kant
Reviewed on 5/28/2019
Léa's advice is excellent! She guided me well to optimize my paid campaigns as much as possible. I highly recommend her.
Ludmilla
HippieModerne
Reviewed on 9/28/2018
Mission successfully completed with flying colors. Fast and efficient, it was a pleasure working with you! Thank you for helping us correct our mistakes and improve the performance of our campaigns. Hats off, see you soon!
Recommendations
FU
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Education
- Full-Stack Web DeveloperLe Wagon2020Attended Le Wagon Berlin (Batch #398). 9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES2015, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, implemented and shipped to production a clone of AirBnB and a Rails prototype of a local marketplace for plants (greenswap.club) My GitHub profile: https://github.com/lsordoillet
- Bachelor E-Commerce/E-BusinessSUPDEWEB2016
Certifications
- Google Analytics Individual QualificationGoogle
- Google Ads Certification for Search AdvertisingGoogle Ads