Freelancer profile translated to English.
Back to original languageAbout Lea
Transforming an idea into a high-performing product. Transforming a website into a growth lever. Transforming data into decisions.
This is exactly what I bring to my clients.
I support startups, SMEs, and large companies in the design, management, and optimization of their digital projects, combining product vision, traffic acquisition, and web performance.
My approach is simple: understand your business challenges before proposing concrete, measurable, and profitable solutions.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- AREP EXIGENCESDigital Product Owner – Applications & PlatformsTRAVEL AND TOURISMSeptember 2025 - Today (11 months)Boulogne-Billancourt, France
- Managed the development of an internal check-in application
- Gathered and analyzed user needs to define product features and backlog priorities
- Wrote user stories, acceptance criteria, and functional specifications
- Managed and prioritized the product backlog in collaboration with development teams
- Monitored sprints and functional evolutions until production
- Coordinated technical and creative teams to ensure quality, deadlines, and product objectives
- Managed several cross-functional digital projects: showcase websites, registration platforms, sales tools
- Participated in the optimization of user journeys and continuous improvement of digital products
- Monitored performance through email campaigns (KPI analysis and sending optimization)
- Allsure Global Insurance SolutionsDigital Product Owner & GrowthBANKING AND INSURANCEOctober 2024 - July 2025 (9 months)Paris 16 Passy, France
- Managed the V3 of the product back-office, as Product Owner between business, technical, and design teams
- Defined the product roadmap and prioritized the backlog based on business value and user needs
- Gathered business requirements and transformed them into user stories, functional specs, and acceptance criteria
- Coordinated sprints with developers and arbitrated product priorities
- Monitored product KPIs and improved user journeys on digital platforms
- Managed the product ecosystem: websites, registration platforms, internal tools
- Contributed to the product growth strategy: SEO, SEA (Google Ads), email marketing, multi-channel acquisition
- Analyzed performance and provided optimization recommendations (conversion, traffic, engagement)
- MGI ConsultantsB2B SaaS Product ManagerSOFTWARE PUBLISHINGSeptember 2023 - September 2024 (1 year)Paris, France
- Managed the evolution of the dMessage SaaS product in a B2B environment
- Structured and managed the product backlog and prioritized features
- Improved the HR user journey and optimized the product experience
- Defined functional requirements and collaborated with technical teams
- Contributed to product positioning and acquisition strategy (SEO / SEA / content)
- Analyzed UX/UI and made product improvement recommendations
- Monitored product KPIs: traffic, conversion, user engagement
- Participated in product demonstrations and supported client conversion
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Education
- Grande École ProgramParis School of Business2024Spécialité: Master Digital Business
- Bachelor's Degree in E-commerce and Digital MarketingUniversité Paris-Est Créteil (UPEC)2022Licence E-commerce et marketing numérique